{"id":8001,"date":"2024-01-06T09:02:13","date_gmt":"2024-01-06T17:02:13","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&p=8001"},"modified":"2024-01-07T08:52:19","modified_gmt":"2024-01-07T16:52:19","slug":"university-of-california-institute-on-global-conflict-and-cooperation","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/university-of-california-institute-on-global-conflict-and-cooperation\/","title":{"rendered":"University of California IGCC"},"content":{"rendered":"\n
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University of California IGCC<\/h1>\n

education \/ brand identity \/ website<\/h2>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n
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IGCC<\/strong> conducts research on global social science conflicts and cooperation<\/p>\n\n<\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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University of California Institute on Global Conflict and Cooperation\u2013or UC IGCC\u2013bridges the academic and policy worlds and conducts social science research on topics such as international security, geoeconomics, the future of democracy and the environment. They wanted to redesign and modernize their dated brand identity and website and separate them from the University of California\u2019s brand look and feel.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Using the \u201crays\u201d from inside the mark as a graphic motif to help depict the idea of “illumination” on to challenging topics. The motif becomes a positive “light” overlapping intense photography. Motifs can be used on any marketing materials from blog posts to presentation covers to social media.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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A responsive WordPress website was built to present their vast archive of content in a new way that was easy to use. It needed to feel modern and feature related experts and content on each page.<\/p>\n\n\n\n

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