{"id":7785,"date":"2023-12-28T14:23:05","date_gmt":"2023-12-28T22:23:05","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&p=7785"},"modified":"2024-01-19T14:16:23","modified_gmt":"2024-01-19T22:16:23","slug":"knight-cities-challenge","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/knight-cities-challenge\/","title":{"rendered":"Knight Cities Challenge"},"content":{"rendered":"\n
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Knight Cities Challenge<\/h1>\n

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Knight Cities<\/strong> Challenge <\/strong>seeks new ideas in civic innovation<\/p>\n\n<\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Knight Cities Challenge provides $15 Million in grants for cutting-edge and innovative projects to make cities more successful. They wanted to create an excitement and buzz around this national initiative through a brand identity that would attract the best innovators out there. As the challenge is location-based, it was designed around the iconic map pointer and city street grid motifs.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Using DNA from the existing Knight Foundation brand identity, we created a system of graphic motifs that can be used as background patterns. The pin becomes a vessel for imagery about people, cities, innovation, technology, arts and media.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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A responsive website uses street grids and pins to reinforce the idea of civic innovation. Scrolling effects help create excitement about past winners and the 26 participating Knight cities.<\/p>\n\n\n\n

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