{"id":7753,"date":"2023-12-28T12:49:23","date_gmt":"2023-12-28T20:49:23","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&p=7753"},"modified":"2024-01-13T15:31:01","modified_gmt":"2024-01-13T23:31:01","slug":"indiegogo","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/indiegogo\/","title":{"rendered":"Indiegogo"},"content":{"rendered":"\n
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Indiegogo<\/h1>\n

technology \/ brand identity \/ website<\/h2>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n
\n \"indiegogo <\/div>\n\n
\n \"indiegogo <\/div>\n\n \n<\/section>\n\n\n
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Indiegogo<\/strong> are pioneers in the crowdfunding space with a global reach<\/p>\n\n<\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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\n\n \"digital \n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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In 2012, Indiegogo wanted to take their brand to the next level of polish. Influenced by their brand essence of personal empowerment and global inspiration, we used multi-colored, interwoven shapes to evoke the collaborative and multicultural nature of the platform. All aspects of the visual identity were designed to give Indiegogo an inviting and approachable appeal.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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The heart shapes converge toward a center point, symbolizing the passion people have about pursuing and funding their own ideas.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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\n\n \"indiegogo,brand \n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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A set of icons in the Indiegogo color palette were created to represent different services or actionable buttons. The website uses a skeuomorphic design style to show unique campaign pages, donation counters and the campaign creation process.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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\n\n \"indiegogo \n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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\n \"overlapping <\/div>\n\n
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Deliverables:<\/h2>\n\n\n\n
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  • Brand Identity<\/li>\n\n\n\n
  • Brand Guidelines<\/li>\n\n\n\n
  • Visual System<\/li>\n\n\n\n
  • Website Design<\/li>\n\n\n\n
  • Copywriting<\/li>\n<\/ul>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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    \n\n \"digital \n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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    \n\n \"website \n <\/div>\n\n <\/div>\n\n \n<\/section>","protected":false},"featured_media":1260,"template":"","work-category":[5,4,9,15,10,6],"class_list":["post-7753","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-brand-guidelines","work-category-brand-identity","work-category-content-creation","work-category-technology","work-category-visual-systems","work-category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/7753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/1260"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=7753"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=7753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}