{"id":7475,"date":"2023-12-20T15:24:23","date_gmt":"2023-12-20T23:24:23","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=7475"},"modified":"2024-01-03T15:36:08","modified_gmt":"2024-01-03T23:36:08","slug":"killthemessenger","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/killthemessenger\/","title":{"rendered":"killthemessenger"},"content":{"rendered":"\n<section id=\"work-hero-block_95ce0c9b4e8b4f6a17ca4ca632d03a35\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>killthemessenger <span>audio post<\/span><\/h1>\n          <h2>media \/ brand identity \/ website<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1129\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-brand-identity-website-2400.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-brand-identity-website-2400.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-brand-identity-website-2400-1280x602.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-killthemessenger-mobile.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-killthemessenger-mobile.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-killthemessenger-mobile-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_36457006eec5febca53821584d751d2a\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p><strong>killthemessenger<\/strong>&nbsp;breaks conventional rules of audio post-production<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_9cb1f1bdb40eecaf37b221951a16103b\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1450\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-Brand-Identity-Pool.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-Brand-Identity-Pool.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-Brand-Identity-Pool-1280x793.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_045b0f0a87fcb83ba2d7381b5fae36d6\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>In an industry composed of dark rooms and stodgy corporate layers, killthemess\/enger not only kills off the preconceived notions of what audio post-production should be, but shatters the industry paradigm. The simple logotype bisected with a diagonal is symbolic of how they \u201ccut out\u201d the unnecessary layers and break from their past.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_0b4741470d62b0c672c9fce74b04c47b\" class=\"autoplaying-video autoplaying-video--dark wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-10 medium-offset-1\">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/91806337\/rendition\/720p\/file.mp4?loc=external&#038;log_user=0&#038;signature=9f5f0e5a622ad21d28f9423630b05a2aaac1096e29d7fe7ab2ac00ecf3a8ba42\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_e558864a88375abc2fdbc58217c882b5\" class=\"split-block wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_diagonal_black_square.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_diagonal_black_square.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_diagonal_black_square-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_diagonal_black_square-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The diagonal motif is used throughout the identity to draw juxtapositions, delineate space and continue the theme of \u201ccutting out\u201d unnecessary, corporate layers. Business cards for the entire team were designed and printed using two-tone black inks.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_6d41308ef97bffdd3ef5f65fcac7adf8\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"1429\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/KTM_grid-cards-2500x1429.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/KTM_grid-cards-2500x1429.jpg 2500w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/KTM_grid-cards-1280x731.jpg 1280w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_06009c6cf2b4979066d264d1a44da599\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1450\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-business-cards-stack.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-business-cards-stack.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-business-cards-stack-1280x793.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_0d96383176a1263f87dca57c632bfc38\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1450\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-stationery-design.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-stationery-design.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2015\/10\/TRUF-killthemessenger-stationery-design-1280x793.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_e9c9a7733b0822550564da946eab34f6\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>A responsive website using laid-back, SoCal imagery, video and pops of aqua help bring the outside in. A modern UX design includes specs for each studio.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-bold-red-underlined\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ktm.trufcreative.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Website<\/a><\/div>\n<\/div>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_a23e947ca554facda19b9bed8bf4d0c5\" class=\"autoplaying-video autoplaying-video--dark wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-10 medium-offset-1\">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/896727420\/rendition\/1440p\/file.mp4?loc=external&#038;log_user=0&#038;signature=4e4507602c44f96f130b149beb1a5d91a6e0d49886b3b9c794799c49ffd87086\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_dfcee98f1db7179ce06f1adae4731ad1\" class=\"split-block is-style-small-top-spacing wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_logo_aqua_square.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_logo_aqua_square.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_logo_aqua_square-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_logo_aqua_square-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-bold-red\">Deliverables:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity<\/li>\n\n\n\n<li>Web Design<\/li>\n\n\n\n<li>Web Development<\/li>\n\n\n\n<li>Content Creation<\/li>\n\n\n\n<li>Stationery Suite<\/li>\n<\/ul>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_b165c5b3a289b0e3b39c2d63cd3b816b\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1739\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_iPads_cream.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_iPads_cream.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/ktm_iPads_cream-1280x951.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_bfec56042dbfbac0dd39378258234599\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1616\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/KTM_Screen_landscape.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/KTM_Screen_landscape.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/KTM_Screen_landscape-1280x884.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>","protected":false},"featured_media":2102,"template":"","work-category":[12,4,9,7,6],"class_list":["post-7475","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-arts-media","work-category-brand-identity","work-category-content-creation","work-category-print-design","work-category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/7475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/2102"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=7475"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=7475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}