{"id":7241,"date":"2023-12-14T10:45:22","date_gmt":"2023-12-14T18:45:22","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=7241"},"modified":"2024-01-03T15:17:23","modified_gmt":"2024-01-03T23:17:23","slug":"margo-weathers","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/margo-weathers\/","title":{"rendered":"Margo Weathers"},"content":{"rendered":"\n<section id=\"work-hero-block_d0aaa10087369d8206007da881711f89\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>Margo Weathers <span>director<\/span><\/h1>\n          <h2>arts \/ brand identity \/ website<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"3088\" height=\"1600\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/TRUF-Margo-Weathers-Website-Design-banner3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/TRUF-Margo-Weathers-Website-Design-banner3.jpg 3088w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/TRUF-Margo-Weathers-Website-Design-banner3-1280x663.jpg 1280w\" sizes=\"auto, (max-width: 3088px) 100vw, 3088px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-margo-weathers-mobile2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-margo-weathers-mobile2.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-margo-weathers-mobile2-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_0c431240e1f3d3852dc71fcde87d9b12\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p><strong>Margo Weathers<\/strong>&nbsp;is an editorial fashion and beauty director<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_72ef90ad89492bd22c00cae3dd82a8bf\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"766\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_LoadingAnimation_1170.gif\" class=\"attachment-large size-large\" alt=\"\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_ed49c767bd8d7ea6003546324d49fdf6\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>Margo is an LA-based film director and photographer specializing in fashion, beauty and advertising. She wanted a website that showcased her work, and felt as creative, playful and human as her style. A thin, bespoke logotype plays off the similarity of the M and W letterforms.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_93d76d4fb21484bb06f7c985ca7f4543\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1465\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/TRUF-Margo-Weathers-logotype.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/TRUF-Margo-Weathers-logotype.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/TRUF-Margo-Weathers-logotype-1280x801.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_c54ecbbae3c6f56fa68a077c9d32e8f0\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1465\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Home_Type_blurry_lines.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Home_Type_blurry_lines.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Home_Type_blurry_lines-1280x801.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_ffe118569a96936facc1131067f2ea1b\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1465\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Work_Type5.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Work_Type5.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Work_Type5-1280x801.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_7c46d9205c526973ea9f2f2a8c239882\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1465\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Play_Type3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Play_Type3.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/01\/MW_Play_Type3-1280x801.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_5f9b6ef4e5bb2c9e8f5f5ac3d19353f5\" class=\"autoplaying-video autoplaying-video--dark wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-10 medium-offset-1\">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/894627465\/rendition\/1440p\/file.mp4?loc=external&#038;log_user=0&#038;signature=f07c6ab8a65f4b880d73a453649b72c3a32cca7373b64cc87b7f6a395537827f\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_c52fb312852774902862e1a8568540de\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>A portfolio site showcases Work and Play projects using an editorial layout. Playful motion elements like type animations, diagonal lines, scroll effects, \u201ctape\u201d hovers and page transitions draw the viewer in.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-bold-red-underlined\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.margoweathers.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Website<\/a><\/div>\n<\/div>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_5ec6e50f8148c46ab8a230319a38b566\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2716\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_mockup2-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_mockup2-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_mockup2-1-1280x1486.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_37fc6667797047d8484c87e23d2a1dab\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2716\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_mockup1-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_mockup1-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_mockup1-1-1280x1486.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_63066918801ef962a8c0aa8907884aaa\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2716\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_cream_test.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_cream_test.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MF_Website_cream_test-1280x1486.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_859dcaed2f5584c526d660e1300c7be5\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1444\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MW_chanel.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MW_chanel.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/MW_chanel-1280x770.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>","protected":false},"featured_media":2598,"template":"","work-category":[12,4,6],"class_list":["post-7241","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-arts-media","work-category-brand-identity","work-category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/7241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/2598"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=7241"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=7241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}