{"id":7170,"date":"2023-12-13T12:22:35","date_gmt":"2023-12-13T20:22:35","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=7170"},"modified":"2024-01-03T15:10:39","modified_gmt":"2024-01-03T23:10:39","slug":"university-of-california-humanities-research-institute","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/university-of-california-humanities-research-institute\/","title":{"rendered":"UC Humanities Research Institute"},"content":{"rendered":"\n<section id=\"work-hero-block_a5808812cbfd30b7f1e2d650fb49113c\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>UC Humanities Research Institute<\/h1>\n          <h2>cultural institution \/ brand identity<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1130\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Brand-Identity-Campus-Signage-banner.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Brand-Identity-Campus-Signage-banner.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Brand-Identity-Campus-Signage-banner-1280x603.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-uchri-mobile.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-uchri-mobile.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-uchri-mobile-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_324c6a1cdf378174a21b6c9bd1b1c1db\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p><strong>UCHRI<\/strong>&nbsp;inspires critical thinking and brings different points of view together.<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_26346c41405ec7d42c98d66733f648f4\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI_ID_Logo2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI_ID_Logo2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI_ID_Logo2-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_f6727a562b77c37b2cc986ba2ed2e08c\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The University of California Humanities Research Institute facilitates experimental, interdisciplinary scholarships through research initiatives and grants. We redesigned their visual identity to be more contemporary, helping to showcase their groundbreaking research and points of view. Angles in the \u201cH\u201d monogram depict collaboration, movement and new lines of thought.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_a49d9468a87abeceaf52065714299937\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"814\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_lockup_trans.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_lockup_trans.png 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_lockup_trans-1280x445.png 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_9ed41eb48bcd28b34f52ec57dcc4a224\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-template-Arrows-up-Pattern2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-template-Arrows-up-Pattern2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-template-Arrows-up-Pattern2-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_70b048f7ee1bbbec67ab17a936848caa\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/truf-uchri-brand-colors.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/truf-uchri-brand-colors.png 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/truf-uchri-brand-colors-1280x837.png 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_80e346d4d18c72ec39ee07ffc7f03150\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>We expanded their existing teal color palette to include lively and approachable colors that reflect their dynamic works. A visual system of abstract patterns, super graphics and design templates allow the in-house team to design materials as needed.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_52507a75755c588b34e53691a7792ea9\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Dude-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Dude-2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Dude-2-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_46554615204b12b30572d88744b70612\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-woven-pattern2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-woven-pattern2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-woven-pattern2-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_f05a6d1b385f40a47d325621f3351127\" class=\"autoplaying-video autoplaying-video--dark wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-10 medium-offset-1\">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/894276946\/rendition\/1440p\/file.mp4?loc=external&#038;log_user=0&#038;signature=9e9be63c0a11342e981f191c3bdf01464b6c3acfdfd859c2bffb4268071546f5\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_80e346d4d18c72ec39ee07ffc7f03150\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The website was redesigned to feel modern and easy to navigate through their vast array of content. Angled shapes are collaged throughout to reflect the geometry of the logo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-bold-red-underlined\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/uchri.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Website<\/a><\/div>\n<\/div>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_18703c76f80f92f8385f8cff0ba6187f\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1874\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Website_Initiative.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Website_Initiative.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Website_Initiative-1280x1025.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_b446abd3f266fff386ccea0ccd8742e3\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1874\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Website_About.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Website_About.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Website_About-1280x1025.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_a6c322695dc0968300fa91b62f3ff056\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Circle-Pattern-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Circle-Pattern-3.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Circle-Pattern-3-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_d9f08047bdd28139c0b7736721e5d5cd\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Arrows-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Arrows-2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-Arrows-2-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_cac2640e5da2f74ce1e70b6615081af1\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-angular-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-angular-2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-angular-2-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_338bb96d25797efef563715d42557591\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-University-3.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-University-3.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-Postcard-University-3-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_54ebb9930c868593c75259981cd7dbfa\" class=\"split-block is-style-small-top-spacing wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_circle.png\" class=\"attachment-square-2x size-square-2x\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_circle.png 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_circle-1280x1280.png 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_circle-690x690.png 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-bold-red\">Deliverables:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity<\/li>\n\n\n\n<li>Brand Styleguide<\/li>\n\n\n\n<li>Visual System<\/li>\n\n\n\n<li>Website Design<\/li>\n\n\n\n<li>Print Collateral<\/li>\n\n\n\n<li>Promotional Items<\/li>\n<\/ul>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_bfc05705ef7a84ab0e675ee38799c6ec\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1161\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_building_teal-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_building_teal-1.jpg 2000w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_building_teal-1-1280x743.jpg 1280w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_04562f05a06c9940be2eb346561d54c1\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1560\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-tote-bag-logos-2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-tote-bag-logos-2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2018\/10\/UCHRI-tote-bag-logos-2-1280x853.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_1f87495c2c6ed83033ae379255f4e6c0\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1653\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Books_Stacked_cream.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Books_Stacked_cream.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Books_Stacked_cream-1280x904.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_80bbb03b084067b9bcef9ef756bfa2f1\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1660\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Buttons_cream2.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Buttons_cream2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Buttons_cream2-1280x908.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_80e346d4d18c72ec39ee07ffc7f03150\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>A Brand Styleguide with rules for the logo, typography, color palette and graphic motifs allows the in-house design team to retain brand cohesion on all materials they design.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_a013d76ef7485cd22aa3c255f72178aa\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1848\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Styleguide_cream.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Styleguide_cream.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/UCHRI_Styleguide_cream-1280x1011.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  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