{"id":7125,"date":"2023-12-12T14:07:42","date_gmt":"2023-12-12T22:07:42","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&p=7125"},"modified":"2024-01-13T14:27:39","modified_gmt":"2024-01-13T22:27:39","slug":"trunk","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/trunk\/","title":{"rendered":"Trunk"},"content":{"rendered":"\n
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Trunk<\/h1>\n

technology \/ brand identity \/ website<\/h2>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n
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Trunk <\/strong>is a workflow platform that helps companies land code faster<\/p>\n\n<\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Trunk is a developer workflow platform that simplifies checking, testing, and merging code. We designed a forward-thinking, artful visual identity that depicts the ideas of \u201cmaster branch\u201d or \u201cmerging features\u201d through its use of slinky and trunk-like lines. The end result is sophisticated, polished, exciting and savvy using a style that evokes organic modernism.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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The mark was designed to be a simple and abstract depiction of an elephant. The concentric circle geometry from the mark is pulled out and used across the brand identity to evoke data, speed and modernity.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Deliverables:<\/h2>\n\n\n\n
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  • Brand Identity<\/li>\n\n\n\n
  • Brand Guidelines<\/li>\n\n\n\n
  • Visual System<\/li>\n\n\n\n
  • Graphic Motifs<\/li>\n\n\n\n
  • Website Design<\/li>\n\n\n\n
  • Social Media Assets<\/li>\n<\/ul>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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    A landing page and full website mock-ups for info about the new product, pricing plans and platform demos were designed for in-house development.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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    \n\n \"\" \n <\/div>\n\n <\/div>\n\n \n<\/section>","protected":false},"featured_media":5539,"template":"","work-category":[4,15,6],"class_list":["post-7125","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-brand-identity","work-category-technology","work-category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/7125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/5539"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=7125"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=7125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}