{"id":7086,"date":"2023-12-12T11:03:09","date_gmt":"2023-12-12T19:03:09","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=7086"},"modified":"2024-01-14T10:21:06","modified_gmt":"2024-01-14T18:21:06","slug":"paige-parenti","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/paige-parenti\/","title":{"rendered":"Paige Parenti"},"content":{"rendered":"\n<section id=\"work-hero-block_9675029a1eabb10b30e69c740d48046d\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>Paige Parenti <span>college coach<\/span><\/h1>\n          <h2>service \/ brand identity \/ website<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1129\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/truf-paige-parenti-brand-design-featured4.jpg\" class=\"attachment-full size-full\" alt=\"teenage girl with red lipstick and red hair smiling with head in hands on peach backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/truf-paige-parenti-brand-design-featured4.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/truf-paige-parenti-brand-design-featured4-1280x602.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-paige-mobile.jpg\" class=\"attachment-full size-full\" alt=\"teenage girl with red lipstick and red hair smiling with head in hands on peach backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-paige-mobile.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-paige-mobile-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_f32a8a43525ac3b9d1c37820d1abc90d\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p><strong>Paige&nbsp;<\/strong>is a college admissions coach with a mission to empower every student<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_0ddf84bfafb4885a8c17a6ebe8e1b9e8\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n            \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_67538c8c1280a8e766114278a90183d9\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/truf-paige-parenti-logo.jpg\" class=\"attachment-large size-large\" alt=\"paige logo with P monogram designed like a fibonacci circle, charcoal on peach\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/truf-paige-parenti-logo.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/truf-paige-parenti-logo-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_92c4d3e911ae36589def306b4c52833a\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>Paige helps every student find the right college for them, guides them through the admissions process, and sets them up for success. To appeal to Gen Z, and their parents, the company name was updated and the brand redesign focuses on the personal attention she gives to every student. The result is a clean and inviting look and feel using warm, soothing colors<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_c31f9bbbb29e94a03660274178e77e33\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/paige-college-admissions-coaching-lockup.jpg\" class=\"attachment-large size-large\" alt=\"paige logo lockup with P monogram designed like a fibonacci circle, peach on charcoal\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/paige-college-admissions-coaching-lockup.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/paige-college-admissions-coaching-lockup-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_50d438e6f96ee39741280690f3326a5f\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"766\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/PAIGE_Photo-Montage_2.gif\" class=\"attachment-large size-large\" alt=\"photo montage animation of changing images of teenagers showing diversity\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_709f4c33aa116248a15e0eb204a3bdca\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1755\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/Paige_Notebook_Mockup.jpg\" class=\"attachment-large size-large\" alt=\"paige notebook cover design with multicolored P monogram on white with glasses, a pen and leaves\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/Paige_Notebook_Mockup.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/Paige_Notebook_Mockup-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_04d3fb61ddc05ed134630f1defaba147\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1560\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/paige-brand-stationery-mockup.jpg\" class=\"attachment-large size-large\" alt=\"stationery mockup with business card, white folder and peach envelopes\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/paige-brand-stationery-mockup.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/paige-brand-stationery-mockup-1280x853.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_662e1fd32fc62b6b5fa8196242cdff02\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1530\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/Paige-BizCards-side-by-side-2340.jpg\" class=\"attachment-large size-large\" alt=\"paige business card design front and back, white on mint green backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/Paige-BizCards-side-by-side-2340.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/12\/Paige-BizCards-side-by-side-2340-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_3ddaa2fe34766a86a10d0faba4e0cc3d\" class=\"split-block wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Motif_square6.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"multi-colored P monogram graphic motif on white\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Motif_square6.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Motif_square6-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Motif_square6-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The elegant P monogram is inspired by the Golden Spiral, a sacred geometric symbol that represents higher learning and infinite possibilities. A set of thin line icons compliment the thin lines in the logo.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_ae97a49f1fab4b904908a6e1dd8b1470\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1200\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Paige_ICONS_trans2.png\" class=\"attachment-large size-large\" alt=\"set of 8 thin line icons to represent ideas like priorities, managing, writing essays, and the various programs Paige offers\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Paige_ICONS_trans2.png 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Paige_ICONS_trans2-1280x640.png 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_6542987c5c3b4c98fd130a31f7124009\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1500\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Colors_fin-1.png\" class=\"attachment-large size-large\" alt=\"paige brand color palette: peach, blush, nude, mint green, charcoal and silver\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Colors_fin-1.png 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Colors_fin-1-1280x821.png 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_cc3acb9e3f7a43babbc5ef0825a8d4bf\" class=\"autoplaying-video autoplaying-video--dark wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-10 medium-offset-1\">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/893865483\/rendition\/1440p\/file.mp4?loc=external&#038;log_user=0&#038;signature=d1ed94c7fc42e4ac184c3b7ef401c8b8718a8658c0dbfc7fcc776f4d41eb6447\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_0c0314a0684f50fc692b723e6cc162c6\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>A customized website tells the story of Paige, her services and student stories to describe real-world results. The design is light and airy with easy bites of information and imagery, plus a student scheduling calendar and payment pathway.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-bold-red-underlined\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/paigeparenti.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Visit Website<\/a><\/div>\n<\/div>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_cb7e5ddcb8b8b43facd20a98c038a9c5\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"3308\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Website_Stories2-1.jpg\" class=\"attachment-large size-large\" alt=\"paige parenti stories page design\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Website_Stories2-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Website_Stories2-1-1280x1810.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_28b124a3efc8f338f710255a18154327\" class=\"split-block is-style-small-top-spacing wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Mark_Charcoal_square.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"multi-colored P monogram graphic motif on charcoal\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Mark_Charcoal_square.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Mark_Charcoal_square-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/PAIGE_Mark_Charcoal_square-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-bold-red\">Deliverables:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity<\/li>\n\n\n\n<li>Visual System<\/li>\n\n\n\n<li>Web Design<\/li>\n\n\n\n<li>Content Creation<\/li>\n\n\n\n<li>Digital Collateral<\/li>\n\n\n\n<li>Print Design<\/li>\n<\/ul>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_98df039b47248a9b15f5606575941281\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2900\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Paige-Leavebehind-cream2.jpg\" class=\"attachment-large size-large\" alt=\"paige leave behind brochure design, cover plus 3 pages\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Paige-Leavebehind-cream2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Paige-Leavebehind-cream2-1280x1586.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>","protected":false},"featured_media":4805,"template":"","work-category":[5,4,17,7,16,6],"class_list":["post-7086","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-brand-guidelines","work-category-brand-identity","work-category-education","work-category-print-design","work-category-services","work-category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/7086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/4805"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=7086"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=7086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}