{"id":6981,"date":"2023-12-10T10:43:03","date_gmt":"2023-12-10T18:43:03","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&p=6981"},"modified":"2024-01-13T11:35:21","modified_gmt":"2024-01-13T19:35:21","slug":"echo-capital-group","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/echo-capital-group\/","title":{"rendered":"Echo Capital Group"},"content":{"rendered":"\n
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Echo Capital Group<\/h1>\n

finance \/ brand identity \/ collateral<\/h2>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n
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Echo<\/strong> Capital Group<\/strong> is an investment firm for Millennial entrepreneurs<\/p>\n\n<\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Located in Denver and Los Angeles, Echo Capital Group is an Investment Firm for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from \u201cecho cliches\u201d and gives them a unique presence in the financial industry.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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Simple shapes and unique colors create the repeating ECHO letterforms in the name, while the circles and squares lend themselves naturally to a system of patterns and icons. Together the visual identity feels like data, bar graphs or sums.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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The responsive website utilizes scroll activated HTML5 animations, smart copy and immersive, entrepreneurial imagery colorized using the brand color palette.<\/p>\n\n\n\n

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Visit Website<\/a><\/div>\n<\/div>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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