{"id":6830,"date":"2023-12-08T08:59:33","date_gmt":"2023-12-08T16:59:33","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&p=6830"},"modified":"2024-01-13T15:01:02","modified_gmt":"2024-01-13T23:01:02","slug":"bldg25","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/bldg25\/","title":{"rendered":"BLDG25"},"content":{"rendered":"\n
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BLDG25 experience design<\/span><\/h1>\n

technology \/ brand identity \/ website<\/h2>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n\n
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BLDG25 <\/strong>is where game design meets behavioral science to deliver tech solutions<\/p>\n\n<\/div>\n <\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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\n\n \"white \n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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BLDG25 combines a background in creative game design with deep roots in enterprise product management to solve tomorrow\u2019s big business challenges through customized software. We designed the identity to reflect both behavioral science and technology, allowing the viewer to interpret it on their own terms. It\u2019s a play on opposites: light and dark, science and art, data analytics and creativity, innovation and practicality.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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\n\n \"digital \n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n
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On the surface, the mark is an abstract number 25. The use of positive\/negative lines bisected down the middle represents the left\/right brain. It\u2019s also an eye representing vision, insight and intelligence. A logo stinger animation really brings this idea to life.<\/p>\n\n<\/div>\n \n <\/div>\n\n <\/div>\n\n <\/div>\n\n \n<\/section>\n\n\n

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