{"id":6711,"date":"2023-12-06T16:23:31","date_gmt":"2023-12-07T00:23:31","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=6711"},"modified":"2024-01-13T09:16:09","modified_gmt":"2024-01-13T17:16:09","slug":"optimist","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/optimist\/","title":{"rendered":"Optimist"},"content":{"rendered":"\n<section id=\"work-hero-block_28096deefe449f205016229719363de8\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>Optimist <span>films<\/span><\/h1>\n          <h2>film production \/ brand identity<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1500\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-brand-identity-hero2.jpg\" class=\"attachment-full size-full\" alt=\"honduran girl smiling with hands in mouth in front of blue wall with optimist logo on image\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-brand-identity-hero2.jpg 2800w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-brand-identity-hero2-1280x686.jpg 1280w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-mobile.jpg\" class=\"attachment-full size-full\" alt=\"honduran girl smiling with hands in mouth in front of blue wall with optimist logo on image\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-mobile.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-mobile-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_3ee0fdd290023da126714567aa213ba9\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p><strong>Optimist<\/strong>&nbsp;travels the world making non-profit films with impact<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_b5a9edb389aca4cd376ca44e39b9fbd2\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/07\/OPTIMIST-white-logo.jpg\" class=\"attachment-large size-large\" alt=\"white square optimist logo on black\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/07\/OPTIMIST-white-logo.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/07\/OPTIMIST-white-logo-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_0c27587757d644376dc1aef597672a93\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_23c2f26833d6da75a2d4022b3f9e20f5\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"1755\" height=\"1148\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/OPT_Animation_2340-75.gif\" class=\"attachment-large size-large\" alt=\"animation of optimist logo as vessel for various imagery from their films\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_f10e7a2f0de1096a9a2bd5755fe97de8\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1340\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_Rosa.jpg\" class=\"attachment-large size-large\" alt=\"honduran woman doctor standing outside by lake with mountain in red dress\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_Rosa.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_Rosa-1280x733.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_941ec19b19aeeae7b719c6db23af9e4a\" class=\"split-block wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--video cell medium-6 large-5 large-offset-1\">\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Optmist_vid_clipped-1.mp4\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n              <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p><strong>Video Branding<\/strong> was important to create a distinctive look for their content. The white logo was applied as a bug in the corner of all of their social media videos and theatrical films, as well as a clean and legible caption style using the same Gotham font.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_b7fac98db5b28dadf67c59183a55b4f5\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1340\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_Wave.jpg\" class=\"attachment-large size-large\" alt=\"ocean waves blue and green with white splash\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_Wave.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_Wave-1280x733.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_b34c5d85ac5d9d856a4df84fc69ccce1\" class=\"split-block wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-girl2.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"asian woman wearing a light blue optimist shirt with square outline optimist logo on top\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-girl2.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-girl2-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-girl2-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>A branded visual design for <strong>Instagram<\/strong> is instantly recognizable as Optimist. Using quotes and aspirational words, we paired their photography with clean typography, and a supporting color palette and used square and circle motifs to highlight the message.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_f771de6d0719e50d519ce0bd9e8a2423\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2699\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/optimist_SocialMedia_trans_bkgd.png\" class=\"attachment-large size-large\" alt=\"grid of 12 different square instagram post designs using brand colors black, light blue, orange and gray with inspirational quotes, the optimist logo and various imagery from their films\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/optimist_SocialMedia_trans_bkgd.png 2000w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/optimist_SocialMedia_trans_bkgd-1280x1727.png 1280w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_5ee201a89fb9f443401288414b2bcf7b\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1340\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_desert.jpg\" class=\"attachment-large size-large\" alt=\"black and white image in desert with man walking at the peak of a sand hill leaving footprints\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_desert.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT_Photography_desert-1280x733.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_de170618f5a11deab3c417580d5d8082\" class=\"split-block is-style-small-top-spacing wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-sunset.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"solid white optimist logo over ocean at sunset image\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-sunset.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-sunset-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/OPT-split-block-sunset-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-bold-red\">Deliverables:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity<\/li>\n\n\n\n<li>Brand Guidelines<\/li>\n\n\n\n<li>Video Branding<\/li>\n\n\n\n<li>Social Media Assets<\/li>\n\n\n\n<li>Business Cards<\/li>\n\n\n\n<li>Promotional Swag<\/li>\n<\/ul>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_bd1789168edc3aa5aa8bc33e86bebcf6\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1530\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/07\/OPT-Business-Card-Mockup-standing-3.jpg\" class=\"attachment-large size-large\" alt=\"4 business cards with various color combinations for optimist films\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/07\/OPT-Business-Card-Mockup-standing-3.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/07\/OPT-Business-Card-Mockup-standing-3-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_ab46c63a6e3217d553f7ab0c328eba7d\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1400\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Optimist-colors2.png\" class=\"attachment-large size-large\" alt=\"optimist films brand identity,optimist films visual design\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Optimist-colors2.png 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Optimist-colors2-1280x766.png 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_43ef78385e2ecb82b562a5246734d960\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1530\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/OPT-Biz-Cards-side-by-side-2340-3.jpg\" class=\"attachment-large size-large\" alt=\"optimist business card front and back on blue\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/OPT-Biz-Cards-side-by-side-2340-3.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/OPT-Biz-Cards-side-by-side-2340-3-1280x837.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_8f945ec9eb394c448c408dfe25926f06\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1529\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-logo-teeshirt-tote.jpg\" class=\"attachment-large size-large\" alt=\"black optimist tee shirt and white tote bag with black logo\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-logo-teeshirt-tote.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-films-logo-teeshirt-tote-1280x836.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_47a92313e734283cf9f92e6d349bc669\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1484\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/optimist-tee-graffitti-landscape-2340-1.jpg\" class=\"attachment-large size-large\" alt=\"young blond woman wearing a white tee shirt with orange optimist logo in front of a graffiti wall\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/optimist-tee-graffitti-landscape-2340-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2019\/08\/optimist-tee-graffitti-landscape-2340-1-1280x812.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_92e910c5a807be2f2ebf4b2e09457376\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p><strong>Brand Styleguide<\/strong> outlines rules and guidelines for the logo, color palette, typography and graphics. The in-house content team will use this to create branded social media posts for a cohesive look.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_6999ceeb6ec64a75ae9faeeb1287f570\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2820\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-brand-styleguide.jpg\" class=\"attachment-large size-large\" alt=\"optimist brand styleguide pages\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-brand-styleguide.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-optimist-brand-styleguide-1280x1543.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>","protected":false},"featured_media":3896,"template":"","work-category":[12,5,4,7],"class_list":["post-6711","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-arts-media","work-category-brand-guidelines","work-category-brand-identity","work-category-print-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/6711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/3896"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}