{"id":6671,"date":"2023-12-06T13:55:28","date_gmt":"2023-12-06T21:55:28","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=6671"},"modified":"2024-01-10T16:12:56","modified_gmt":"2024-01-11T00:12:56","slug":"adidas","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/adidas\/","title":{"rendered":"Adidas"},"content":{"rendered":"\n<section id=\"work-hero-block_cb5451f6b06b08eaf72c8dfd273303eb\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>Adidas <span>All Day App<\/span><\/h1>\n          <h2>fitness \/ technology \/ icon design<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1129\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/TRUF-Adidas-All-Day-App-Icons-banner13-1.jpg\" class=\"attachment-full size-full\" alt=\"12 abstract icons in black over yellow and aqua gradient photo of runner\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/TRUF-Adidas-All-Day-App-Icons-banner13-1.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/TRUF-Adidas-All-Day-App-Icons-banner13-1-1280x602.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-mobile.jpg\" class=\"attachment-full size-full\" alt=\"12 abstract icons in black over yellow and aqua gradient photo of runner\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-mobile.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-mobile-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_289f1c33cfdf1d209f7247de9ae555f6\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p>The All Day app by <strong>Adidas<\/strong> uses modern and abstract wellness &amp; fitness icons<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_a6bacc27cf4bca744ca88a52c67dea12\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"3302\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas_IconsGrid_final-1.jpg\" class=\"attachment-large size-large\" alt=\"black and gray mosaic of various abstract icons for adidas\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas_IconsGrid_final-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas_IconsGrid_final-1-1280x1806.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_b10ee8a1b46af5ef3f23af25ef4cac2c\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The All Day app tracks everything you do throughout the day: wellness, nutrition, movement and rest. With its modern UX design and colorful visual identity, Adidas tasked us with creating icons that were edgy, abstract and that felt cohesive with their trendsetting design.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_5650cd956dfa411fe90f4773cffd40be\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2621\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas_IconsSet_2-1.jpg\" class=\"attachment-large size-large\" alt=\"chart of 16 icons designed for the adidas all day ap\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas_IconsSet_2-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas_IconsSet_2-1-1280x1434.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_984bf8a0bd58103fb1ee5dc6a76d70c1\" class=\"split-block wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-all-day-app-run-icon2.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"abstract run icon black on white with gradient border\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-all-day-app-run-icon2.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-all-day-app-run-icon2-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-adidas-all-day-app-run-icon2-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The idea behind the icons was to depict gestural movements and feelings, versus being literal. The final set is abstract and has fun with simple and modern shapes, yet is rooted in perfect geometry.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_c18969026742953e5426894622f8ec12\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-App-Screens-1B-1.jpg\" class=\"attachment-large size-large\" alt=\"screens of adidas all day app showing icons in use\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-App-Screens-1B-1.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-App-Screens-1B-1-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_f5ee6a25d38dee562e596764c8db767c\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-App-Screens-2B-1.jpg\" class=\"attachment-large size-large\" alt=\"screens for adidas all day app showing fitness icons in use\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-App-Screens-2B-1.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-App-Screens-2B-1-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_f434d42d4010c3167ad312a54a81a8bc\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1800\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-Screens-3B-1.jpg\" class=\"attachment-large size-large\" alt=\"2 screens from adidas all day app profile page and daily planner\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-Screens-3B-1.jpg 2400w, https:\/\/trufcreative.com\/wp-content\/uploads\/2017\/08\/Adidas-All-Day-Screens-3B-1-1280x960.jpg 1280w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_283ba515166732aa80d66289dcd38b43\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>App Design by <a href=\"https:\/\/uncorkedstudios.com\/work\/adidas-all-day\/\">Uncorked Studios<\/a><\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>","protected":false},"featured_media":3632,"template":"","work-category":[11,15],"class_list":["post-6671","work","type-work","status-publish","has-post-thumbnail","hentry","work-category-illustration","work-category-technology"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work\/6671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/3632"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=6671"}],"wp:term":[{"taxonomy":"work-category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/work-category?post=6671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}