{"id":6642,"date":"2023-12-06T12:39:00","date_gmt":"2023-12-06T20:39:00","guid":{"rendered":"https:\/\/trufcreative.com\/?post_type=work&#038;p=6642"},"modified":"2024-01-13T09:00:59","modified_gmt":"2024-01-13T17:00:59","slug":"calexo","status":"publish","type":"work","link":"https:\/\/trufcreative.com\/work\/calexo\/","title":{"rendered":"Calexo"},"content":{"rendered":"\n<section id=\"work-hero-block_7458def8ac0408d182c37a698d9d504b\" class=\"work-hero wp-block-acf-work-hero\">\n\n  <div class=\"grid-container fluid\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell\">\n\n        <div class=\"work-hero__box\">\n\n          <h1>Calexo <span>Cannabis Beverages<\/span><\/h1>\n          <h2>packaging design \/ brand identity<\/h2>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--deskop\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1300\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-calexo-packaging-design-cans-hero.jpg\" class=\"attachment-full size-full\" alt=\"4 striped calexo hemp beverage cans on coral backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-calexo-packaging-design-cans-hero.jpg 2000w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-calexo-packaging-design-cans-hero-1280x832.jpg 1280w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>  <\/div>\n\n  <div data-sal=\"fade\" data-sal-duration=\"800\" class=\"work-hero__bg work-hero__bg--mobile\">\n    <img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1780\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-calexo-mobile2.jpg\" class=\"attachment-full size-full\" alt=\"4 striped calexo hemp beverage cans on coral backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-calexo-mobile2.jpg 1536w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-calexo-mobile2-1280x1483.jpg 1280w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/>  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-headline-block_fc594dd1e846f42f9981b56017b60ec3\" class=\"work-headline wp-block-acf-work-headline\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div data-sal=\"slide-up\" data-sal-duration=\"800\">\n                    <div class=\"acf-innerblocks-container\">\n\n<p><strong>Calexo<\/strong>&nbsp;brings a smile to your mind in citrus rose or cucumber citron<\/p>\n\n<\/div>\n        <\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_92cb9a7538835136b8a25851f52f2e43\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1560\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-Calexo-Cans-Duo-1.jpg\" class=\"attachment-large size-large\" alt=\"2 calexo citrus rose hemp beverage cans on coral backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-Calexo-Cans-Duo-1.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-Calexo-Cans-Duo-1-1280x853.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"emphasized-text-block_913f14642d6c1591d4f6951cf5781593\" class=\"emphasized-text wp-block-acf-emphasized-text\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell large-10 large-offset-1\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>Calexo isn\u2019t just another cannabis beverage, it\u2019s a state of mind. It aims to shift perceptions and preconceived notions through art, flavor and science. Op Art \u201coptical art\u201d is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clich\u00e9s \u2013 allowing the consumer to perceive the illusion in the art on their own terms.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_3aaf370d65e3d0bca0848378675dadaa\" class=\"autoplaying-video wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell \">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/859905304\/rendition\/2160p\/file.mp4?loc=external&#038;log_user=0&#038;signature=b3c7ddb9f32da8d81609e42dfa11c5a175e739163c485d89196b40bdd59bbf61\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_34b08a22c6a017f61d7532cf7105b355\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1296\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-calexo-brand-design-Group-of-Cans.jpg\" class=\"attachment-large size-large\" alt=\"grid of striped calexo hemp beverage cans butted up against each other\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-calexo-brand-design-Group-of-Cans.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-calexo-brand-design-Group-of-Cans-1280x709.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"autoplaying-video-block_296eb75f4a7ffffc7c2e28c83638f520\" class=\"autoplaying-video wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell \">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/859935270\/rendition\/2160p\/file.mp4?loc=external&#038;log_user=0&#038;signature=33e19697f20069b18b03f2e63dedb968081b68df8095ff58a5babf3228be47e7\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_abd61b5040593e8ace387578e7910430\" class=\"split-block wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-Calexo-Cans-Cucumber-Green2-1380x1380.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"3 cucumber calexo hemp beverage cans on green backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-Calexo-Cans-Cucumber-Green2-1380x1380.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-Calexo-Cans-Cucumber-Green2-1280x1280.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-Calexo-Cans-Cucumber-Green2-690x690.jpg 690w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/truf-Calexo-Cans-Cucumber-Green2.jpg 1560w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>The new hemp beverage packaging is a 12 oz. can with a striped op-art wrap that continues seamlessly around. The first batch of cannabis-infused beverages were in a 22 oz. bottle with op-art labels. The sun is rising or setting depending on your mood.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_576120f36e5b77a368d9e07a246cb522\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"2961\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-3-Bottles-Gradient-2.jpg\" class=\"attachment-large size-large\" alt=\"3 calexo brown bottles with striped label designs\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-3-Bottles-Gradient-2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-3-Bottles-Gradient-2-1280x1620.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_a2aeb62f9bb6092f545925e6fcefa9f6\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>Capturing the laid-back feeling of the rolling hills, lapping water, brilliant sunsets and desert flora that defines the California and northern Mexico region, we applied a crisp, warm, color palette to both the brand and its unique flavor profiles.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_7fec82185f79954e6ae46606b23793a5\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1447\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-cactus-landscape.jpg\" class=\"attachment-large size-large\" alt=\"california mexico desert mountains with cactus in the foreground\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-cactus-landscape.jpg 2200w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-cactus-landscape-1280x842.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-cactus-landscape-570x375.jpg 570w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-cactus-landscape-1140x750.jpg 1140w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_a695d3f937f1bdf733306e76e812b102\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-logo-6-1.gif\" class=\"attachment-large size-large\" alt=\"calexo logotype animation with different colors\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_13ee21c0fe4d721e539f2e2ffbfb7d23\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1531\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/CALEXO-Colors-2.png\" class=\"attachment-large size-large\" alt=\"calexo packaging design,consumer goods package design,los angeles packaging design\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/CALEXO-Colors-2.png 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/CALEXO-Colors-2-1280x837.png 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_4e10d3ce28c778d4a77e29c2b79e6929\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1640\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Bottles-Laydown_fin2.jpg\" class=\"attachment-large size-large\" alt=\"2 brown bottles of calexo cannabis beverage with striped labels\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Bottles-Laydown_fin2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Bottles-Laydown_fin2-1280x897.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_e552d2ba279ece61625b3ff77f276285\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1447\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-palm-trees.jpg\" class=\"attachment-large size-large\" alt=\"palm trees with sunlight coming through colorized coral and teal\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-palm-trees.jpg 2200w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-palm-trees-1280x842.jpg 1280w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-palm-trees-570x375.jpg 570w, https:\/\/trufcreative.com\/wp-content\/uploads\/2023\/12\/Calexico-image-palm-trees-1140x750.jpg 1140w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_a2aeb62f9bb6092f545925e6fcefa9f6\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>A Brand Styleguide keeps the visual identity cohesive by outlining rules for the logo, typography, color palette and graphic motifs.<\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_0765b3b536fb9bd8b6b5fc9df560590a\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1574\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Styleguide-Covers.jpg\" class=\"attachment-large size-large\" alt=\"calexo brochures stack of 3 with striped cover design\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Styleguide-Covers.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Styleguide-Covers-1280x861.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_188265a0dccffbfaca7ed906b14b3399\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1567\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-calexo-brand-guidelines-inside2.jpg\" class=\"attachment-large size-large\" alt=\"calexo cannabis beverage brochure inside spread mockup\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-calexo-brand-guidelines-inside2.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/truf-calexo-brand-guidelines-inside2-1280x857.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"split-block-block_32d2007de1ab25b421cd5dbd67c99477\" class=\"split-block is-style-small-top-spacing wp-block-acf-split-block\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"split-block__image split-block__image--image cell medium-6 large-5 large-offset-1\">\n        <img loading=\"lazy\" decoding=\"async\" width=\"1380\" height=\"1380\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Cucumber-Citron-Label-3-sides-1380x1380.jpg\" class=\"attachment-square-2x size-square-2x\" alt=\"3 bottles of cucumber citron calexo on green backdrop\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Cucumber-Citron-Label-3-sides-1380x1380.jpg 1380w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Cucumber-Citron-Label-3-sides-690x690.jpg 690w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/>      <\/div>\n\n      <div class=\"split-block__text cell medium-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading is-style-bold-red\">Deliverables:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand Identity<\/li>\n\n\n\n<li>Brand Guidelines<\/li>\n\n\n\n<li>Packaging Design<\/li>\n\n\n\n<li>Visual System<\/li>\n<\/ul>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_f2f664ba45fa559d160dc392511b52dd\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2340\" height=\"1514\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Bottles-CloseUp-4.jpg\" class=\"attachment-large size-large\" alt=\"3 bottles of calexo cannabis beverage close up on label design\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Bottles-CloseUp-4.jpg 2340w, https:\/\/trufcreative.com\/wp-content\/uploads\/2020\/04\/Calexo-Bottles-CloseUp-4-1280x828.jpg 1280w\" sizes=\"auto, (max-width: 2340px) 100vw, 2340px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"work-text-blurb-block_a2aeb62f9bb6092f545925e6fcefa9f6\" class=\"work-text-blurb wp-block-acf-work-text-blurb\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-6 medium-offset-6 large-5\">\n\n        <div class=\"acf-innerblocks-container\">\n\n<p>Learn more about <a href=\"https:\/\/calexo.co\/\">Calexo<\/a><br>Read about the design on the <a href=\"https:\/\/thedieline.com\/blog\/2023\/8\/10\/alcohol-free-brand-calexos-new-packaging-has-celebration-in-mind\">Dieline<\/a><\/p>\n\n<\/div>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  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