{"id":5096,"date":"2021-03-08T20:31:42","date_gmt":"2021-03-08T20:31:42","guid":{"rendered":"https:\/\/trufcreative.com\/?p=5096"},"modified":"2023-12-28T08:37:52","modified_gmt":"2023-12-28T16:37:52","slug":"brand-identity-design-invent-tv-production-studio","status":"publish","type":"post","link":"https:\/\/trufcreative.com\/brand-identity-design-invent-tv-production-studio\/","title":{"rendered":"Brand Identity Design for InventTV Production Studio"},"content":{"rendered":"\n<section id=\"autoplaying-video-block_0924d98a0bdbf57a0d46d420bbcd6770\" class=\"autoplaying-video autoplaying-video--dark wp-block-acf-autoplaying-video\">\n\n  <div class=\"grid-container\">\n\n    <div class=\"grid-x grid-padding-x\">\n\n      <div class=\"cell medium-10 medium-offset-1\">\n\n                <video class=\"autoplayVideo\" loop muted playsinline>\n          <source src=\"https:\/\/player.vimeo.com\/progressive_redirect\/playback\/427521961\/rendition\/1080p\/file.mp4?loc=external&#038;log_user=0&#038;signature=e609fede7b03d619780bc84d7a7ddb1d382e0253b5617cce6efd00636fed3869\" type=\"video\/mp4\">\n          Your browser does not support the video tag.\n        <\/video>\n        \n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_e1e179cebe309784168c87f91db33378\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"663\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2021\/03\/TRUF-InventTV-Logo-Blue.jpg\" class=\"attachment-large size-large\" alt=\"\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"basic-text-block_e72256f6a60eceff20af434d03eebce0\" class=\"basic-text grid-container wp-block-acf-basic-text\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell medium-10 medium-offset-1\">\n\n      <div class=\"acf-innerblocks-container\">\n\n<p>In 2019 we updated the brand identity for&nbsp;<a href=\"http:\/\/invent.tv\/\">InventTV<\/a>, a Los Angeles-based production studio specializing in unscripted shows and live events. We took their static \u201catom\u201d symbol and redrew it by hand to further depict the ideas of innovation, creativity and invention. The hand drawn mark is paired with modern typography and a clean UX design for their website. A logo stinger animation was also created.<\/p>\n\n\n\n<p>InventTV has produced all of Oprah\u2019s live events, and it was fun to see the logo at the end of&nbsp;<a href=\"https:\/\/www.cbs.com\/shows\/oprah-with-meghan-and-harry-a-cbs-primetime-special\/\">Oprah\u2019s Harry &amp; Meghan Interview<\/a>&nbsp;last night.<\/p>\n\n<\/div>\n      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_1a24a5492823d601e242db0ac5df117e\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"1199\" height=\"850\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2021\/03\/mural-test-1.png\" class=\"attachment-large size-large\" alt=\"\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>\n\n\n<section id=\"large-image-block_6de9953591c23a298366f0f7456f0d3d\" class=\"large-image grid-container wp-block-acf-large-image\">\n\n  <div class=\"grid-x grid-padding-x\">\n\n    <div class=\"cell \">\n\n      <img loading=\"lazy\" decoding=\"async\" width=\"2166\" height=\"2560\" src=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2021\/03\/falling-business-cards_ATOM-scaled-1.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/trufcreative.com\/wp-content\/uploads\/2021\/03\/falling-business-cards_ATOM-scaled-1.jpg 2166w, https:\/\/trufcreative.com\/wp-content\/uploads\/2021\/03\/falling-business-cards_ATOM-scaled-1-1280x1513.jpg 1280w\" sizes=\"auto, (max-width: 2166px) 100vw, 2166px\" \/>      \n    <\/div>\n\n  <\/div>\n\n  \n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"TR\u00dcF : Brand Identity for InventTV Production Studio","_seopress_titles_desc":"InventT is a Los Angeles-based production studio specializing in unscripted shows and live events. Hand drawn logo for website, print collateral and stinger animation.","_seopress_robots_index":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/posts\/5096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/comments?post=5096"}],"version-history":[{"count":13,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/posts\/5096\/revisions"}],"predecessor-version":[{"id":7720,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/posts\/5096\/revisions\/7720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media\/5327"}],"wp:attachment":[{"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/media?parent=5096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/categories?post=5096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trufcreative.com\/wp-json\/wp\/v2\/tags?post=5096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}