UC Irvine School of Humanities wanted something artful and unique for their 2024/2025 campus banner campaign that differentiated them from all the other schools. Using an “Imagination in _” device we designed 16 vertical banners each with their own topic and modernist illustration representing various Humanities studies and wayfinding. Utilizing their updated brand identity and color palette, the visually striking banners help engage and guide both students and visiting parents on campus.

Houlihan Lokey is a leading global investment bank with expertise in mergers & acquisitions. Working with their existing logo we created a visual design system with a vast library of graphic motifs and applications. Clean, modern graphics pair nicely with images of their worldwide locations. The dynamic and flexible system works across all marketing touchpoints from the website to social media.

Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square.

Demarest is a unique film and television production company that also invests in technologies that create and deliver premium content across all mediums. They wanted to remove the “films” from their name and redesign their identity to better reflect their innovative business model.

Paige helps every student find the right college for them, guides them through the admissions process, and sets them up for success. To appeal to Gen Z, and their parents, the company name was updated and the brand redesign focuses on the personal attention she gives to every student. The result is a clean and inviting look and feel using warm, soothing colors

Since 1978, Hughes has been the premier estate sale resource in the southern California region. They wanted to modernize their brand identity and create a responsive e-commerce site that expands their business model to include online sales and auctions. The logotype combines a contemporary yet classic look that echoes their past and moves them into the future.

Caprock is a leader in managing family wealth with their personalized, hands-on approach. Pioneers in the impact investing space, they wanted to modernize their identity and create a cohesive visual system. To revitalize this decade-old brand, we started with a monogram “C” that’s always moving forward and speaks to financial growth and flexibility.

As one of many LA-based film production companies, Bluegiant wanted to stand out and show their stylish and creative side. The proposed identity evokes a Mid-century modern style with geometric shapes harnessing a “blue giant” star. The look and feel combines black, dark colors and cyan with outer space, astronauts and vintage spaceship imagery that evokes style and charm.

J+R Group cultivates commercial and residential properties across the Pacific Northwest and Southern California, offering sustainable and open design that helps shape their tenants’ creativity and vision. We designed their brand to be bold, energetic and polished like their philosophy. The geometric J and R letterforms create a mark that’s always moving forward and reflects their contemporary architecture style. Moss signage using the mark creates a branded environment in their own offices.

Located in Denver and Los Angeles, Echo Capital Group is an Investment Firm for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from “echo cliches” and gives them a unique presence in the financial industry.