BLDG25 combines a background in creative game design with deep roots in enterprise product management to solve tomorrow’s big business challenges through customized software. We designed the identity to reflect both behavioral science and technology, allowing the viewer to interpret it on their own terms. It’s a play on opposites: light and dark, science and art, data analytics and creativity, innovation and practicality.

Calexo isn’t just another cannabis beverage, it’s a state of mind. It aims to shift perceptions and preconceived notions through art, flavor and science. Op Art “optical art” is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clichés – allowing the consumer to perceive the illusion in the art on their own terms.

University of California Institute on Global Conflict and Cooperation–or UC IGCC–bridges the academic and policy worlds and conducts social science research on topics such as international security, geoeconomics, the future of democracy and the environment. They wanted to redesign and modernize their dated brand identity and website and separate them from the University of California’s brand look and feel.

Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square.

Paige helps every student find the right college for them, guides them through the admissions process, and sets them up for success. To appeal to Gen Z, and their parents, the company name was updated and the brand redesign focuses on the personal attention she gives to every student. The result is a clean and inviting look and feel using warm, soothing colors

Since 1978, Hughes has been the premier estate sale resource in the southern California region. They wanted to modernize their brand identity and create a responsive e-commerce site that expands their business model to include online sales and auctions. The logotype combines a contemporary yet classic look that echoes their past and moves them into the future.

Caprock is a leader in managing family wealth with their personalized, hands-on approach. Pioneers in the impact investing space, they wanted to modernize their identity and create a cohesive visual system. To revitalize this decade-old brand, we started with a monogram “C” that’s always moving forward and speaks to financial growth and flexibility.

As one of many LA-based film production companies, Bluegiant wanted to stand out and show their stylish and creative side. The proposed identity evokes a Mid-century modern style with geometric shapes harnessing a “blue giant” star. The look and feel combines black, dark colors and cyan with outer space, astronauts and vintage spaceship imagery that evokes style and charm.

J+R Group cultivates commercial and residential properties across the Pacific Northwest and Southern California, offering sustainable and open design that helps shape their tenants’ creativity and vision. We designed their brand to be bold, energetic and polished like their philosophy. The geometric J and R letterforms create a mark that’s always moving forward and reflects their contemporary architecture style. Moss signage using the mark creates a branded environment in their own offices.

Located in Denver and Los Angeles, Echo Capital Group is an Investment Firm for Millennial entrepreneurs in the Consumer Packaged Goods space. They wanted a brand identity that reflected their forward-thinking edge while maintaining a very professional image. The Avant-garde feeling stays away from “echo cliches” and gives them a unique presence in the financial industry.