Publications – TRÜF https://trufcreative.com Sat, 20 Jan 2024 16:47:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Los Angeles Times https://trufcreative.com/work/los-angeles-times/ Sat, 09 Dec 2023 22:03:27 +0000 https://trufcreative.com/?post_type=work&p=6930

Los Angeles Times 101 Best List

branding / illustration

la times 101 best restaurants list magazine cover on red backdrop
la times 101 best restaurants list magazine cover on red backdrop

Los Angeles Times 101 Best Restaurants in LA List is Delicious

los angeles times 101 best restaurants in LA logo with funky 101 in red and black

The Los Angeles Times asked us to design the visual identity for their annual 101 Best Restaurants list curated by restaurant critic Bill Addison. This year’s theme was “The Art of Food” which celebrates chefs as artists and focuses on their craft. We wanted to echo the idea of artistry and imagination through playful typography, icons and graphics and carry that theme through all print and digital materials and the live event itself.

los angeles times newspaper with 3 101 best list magazines fanned out on red backdrop

The 101 Best List can be viewed as an interactive microsite on the LA Times website, as well as a print magazine with three different covers arriving in that Sunday’s paper.

la times 101 best restaurants list magazine cover on red backdrop
3 101 best restaurants magazines fanned out on red backdrop
101 best restaurants list magazine open to table of contents with hand
101 best restaurants list magazine open to number 1 spread with hand
101 best restaurants list magazine open to number 10 restaurant with hand
101 best restaurants magazine open to spread with food and details for numbers 41 to 43
101 best restaurants magazine open to spread with food and details for numbers 85 to 88
101 best list hall of fame logo with 101 surrounded by a wreath
white fork, knife and spoon icons with red dots on black background

Icons of a cocktail, fork, knife and spoon in the same Messymod illustration style were used for signage at the food event. And as a little surprise, they distinguish each of the 3 magazine cover spines.

stack of black spines of la times 101 best magazines on red backdrop
black funky numbers 0 to 9 designs in 2 rows on cream
black funky numbers 0 to 9 designs interlocking into one design on cream
la times food launch party with crowd of people and signage
los angeles times 101 dimensional signage outside the launch party event

Creative Director: Amy King
Design Director:  Taylor Le
Art Director:  Kay Scanlon
Motion Design:  Li Anne Liew
Photographers:  Mariah Tauger, Ricardo DeAratanha, Myung J. Chun, Kirk McKoy, Calvin B. Alagot, Jay L. Clendenin, Dania Maxwell, Christina House, Stephanie Breijo, Ron De Angelis, Shelby Moore, Silvia Razgova, Annie Noelker, Yasara Gunawardena, Dylan + Jeni, Carter Hiyama, Katrina Frederick

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Harvard Business Review https://trufcreative.com/work/harvard-business-review/ Tue, 12 Dec 2023 16:51:51 +0000 https://trufcreative.com/?post_type=work&p=7060

Harvard Business Review

publications / illustration

open spread of harvard business review wit bees illustration
open spread of harvard business review wit bees illustration

Harvard Business Review illustrations for Designing Work That People Love

cover of harvard business review may 2022 issue

We were commissioned to create illustrations for HBR’s May/June 2022 issue. The article is titled Designing Work That People Love which talks about how companies can attract and retain employees by designing work and a workplace that employees truly enjoy. The illustrations are based on cooperation observed in nature – bee hives, army ants and schooling fish.

illustration of bees and hearts and ants in triangle formation with red heart
open magazine spread with bees illustration, black, red, yellow and cream
open magazine spread with ants and red heart illustration, black, red, yellow and cream
school of fish illustration, flat art, yellow and red and black with hearts
open magazine spread with school of fish artwork, black, red, yellow and cream
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24 ORE Cultura https://trufcreative.com/work/24-ore-cultura-herbaria/ Fri, 08 Dec 2023 23:30:35 +0000 https://trufcreative.com/?post_type=work&p=6896

24 ORE Cultura Herbaria

Publications / Illustration

hand holding open spread of 24 ore cultura herbaria magazine with black and red flora illustrations
hand holding open spread of 24 ore cultura herbaria magazine with black and red flora illustrations

Illustrations for 24 ORE Cultura Herbaria issue in our messymod style.

hand with metallic nail polish holding gold foil embossed herbaria magazine on red backdrop

Messymod Flora illustrations were included in this finely illustrated volume of plants, modern herbaria and florilegiums. A gorgeous stitched paperback book with visible spine and gold foil that includes 200 illustrations by various artists. Curated by Domitilla Dardi. Published in Italy. Read More

hand holding open spread of 24 ore cultura herbaria magazine with black and red flora illustrations
hand holding open spread of 24 ore cultura herbaria magazine with black and red flora illustrations
close up of flora illustration in 24 ore cultura herbaria magazine
close up of black and red flora illustrations in 24 ore cultura herbaria magazine on red backdrop
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Hearst Magazines https://trufcreative.com/work/hearst-magazine/ Thu, 07 Dec 2023 21:53:52 +0000 https://trufcreative.com/?post_type=work&p=6760

Hearst Magazines Road & Track

publication / illustration

road & track music issue cover with miles davis and spread showing custom number 1 on red
road & track music issue cover with miles davis and spread showing custom number 1 on red

Road & Track celebrates music’s love affair with cars with their first music issue

road & track music issue cover with miles davis on red

Hearst Magazines contacted us to create illustrations for Road & Track’s first-ever Music Issue celebrating 100 years of music and cars. Unique numbers 1, 2, 3 were created to introduce each section of the magazine. It was an honor to be a part of this special issue filled with the cars and music we have grown up with.

road & track music issue spread showing custom number 1 on red
road & track music issue spread showing custom number 2 on red
road & track music issue spread showing custom number 3 on red
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The Dramatist https://trufcreative.com/work/the-dramatist/ Tue, 12 Dec 2023 23:36:58 +0000 https://trufcreative.com/?post_type=work&p=7148

The Dramatist

publications / illustration

The Dramatist is a publication devoted to the business and craft of writing for theatre

For an article about the origin of ideas and copyrights, we created an original illustration plays on “Which came first: the chicken or the egg?” This is, of course, the classic metaphor describing situations where it’s not clear which of two events should be considered the cause. Our popular messymod letters were also licensed for use as initial caps throughout the magazine.

For the Dramatist’s Environmental Issue, we created a cover and inside editorial illustrations utilizing our flora, insects and scenic pieces to help depict ideas around environmental theater and arts.

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