A Modernist Banner Campaign for the UC Irvine School of Humanities Campus
UC Irvine School of Humanities wanted something artful and unique for their 2024/2025 campus banner campaign that differentiated them from all the other schools. Using an “Imagination in _” device we designed 16 vertical banners each with their own topic and modernist illustration representing various Humanities studies and wayfinding. Utilizing their updated brand identity and color palette, the visually striking banners help engage and guide both students and visiting parents on campus.
The Role of Imagination is the concept behind the campaign. Each banner is artfully abstract and invites the viewer to engage their imaginations beyond what they’re seeing.
Supporting motifs made of various geometric configurations were used to create social media posts, indoor signage, and wayfinding banners that help designate buildings on campus.
American Friends Musée d’Orsay
museum / visual design / website
American Friends Musée d’Orsay supports two great museums in Paris
American Friends Musée d’Orsay needed a new website as prestigious as the museums they support: Musée d’Orsay and Musée de L’Orangerie. It had to be classic yet contemporary to appeal to members, donors and corporate sponsors alike. We utilized their vast collection of late 19th Century impressionist art as hero imagery.
Working with their existing brand identity, we evolved the teal and light blue color palette to include neutrals and yellow ochre–often found in paintings of that era.
Deliverables:
- UX Design
- Website Design
- Web Development
- Brand Extensions
- Content Creation
A custom, responsive WordPress site uses 19th Century art paired with photography from their fundraising galas. Members can view a calendar of events, purchase tickets, and read about the latest exhibitions. Guests can donate to the cause or become a member.
Knight Cities Challenge
foundation / brand identity / website
Knight Cities Challenge seeks new ideas in civic innovation
Knight Cities Challenge provides $15 Million in grants for cutting-edge and innovative projects to make cities more successful. They wanted to create an excitement and buzz around this national initiative through a brand identity that would attract the best innovators out there. As the challenge is location-based, it was designed around the iconic map pointer and city street grid motifs.
Using DNA from the existing Knight Foundation brand identity, we created a system of graphic motifs that can be used as background patterns. The pin becomes a vessel for imagery about people, cities, innovation, technology, arts and media.
A responsive website uses street grids and pins to reinforce the idea of civic innovation. Scrolling effects help create excitement about past winners and the 26 participating Knight cities.
Deliverables:
- Brand Identity
- Website Design
- Web Development
- Print Collateral
- Content Creation
City of Santa Monica
cultural institution / print design
City of Santa Monica revives an old 1930s beach estate belonging to Marion Davies
The Annenberg Community Beach House is the former 1930’s estate of actress Marion Davies, purchased for her by William Randolph Hearst, and became notorious for the glamorous parties. Santa Monica revived the estate to be an event space and popular place to hang by the pool. They needed a brochure to promote the various spaces for rent for both social and corporate events.
The brochure mixes the look of old Hollywood glamour with the contemporary and sustainable design of the renovation. Printed on 100% recycled paper with soy inks, the format is unique with an inside pocket for price lists and a bright orange envelope for mailing.
An illustrated map created by local artist Doug Jamieson highlights the various event spaces throughout the property.
