A Unique Splash Screen for Adobe Illustrator 2025
What can you “Dream Up” using the new Adobe Illustrator? “Weird Fishes” was created for the Adobe Illustrator 2025 splash screen you see when starting up the app. The artwork’s goal was to showcase a myriad of Illustrator tools and styles from typography to 3D materials, all while maintaining Adam G’s minimalist and quirky illustration style.
The process of making “Weird Fishes” from hand-drawn sketch to final art in 90 seconds.
Adobe even made this beautiful 12″ x 12″ pillow using the art. Available for sale in the Adobe Store.
BLDG25 experience design
technology / brand identity / website
BLDG25 is where game design meets behavioral science to deliver tech solutions
BLDG25 combines a background in creative game design with deep roots in enterprise product management to solve tomorrow’s big business challenges through customized software. We designed the identity to reflect both behavioral science and technology, allowing the viewer to interpret it on their own terms. It’s a play on opposites: light and dark, science and art, data analytics and creativity, innovation and practicality.
On the surface, the mark is an abstract number 25. The use of positive/negative lines bisected down the middle represents the left/right brain. It’s also an eye representing vision, insight and intelligence. A logo stinger animation really brings this idea to life.
The use of mesh-like motifs is an homage to their gaming DNA, imagination and flexibility. Waves and spheres represent the transformational nature of their products, a paradigm shift that pulls the viewer into new and unexpected worlds.
Custom icons were designed to help describe intangible business concepts. Branded powerpoint templates were created using a vast library of icons, motifs and infographics for use by the BLDG25 team.
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System + Icons
- Web Design + Development
- Motion Graphics
- Collateral
A clean, responsive website describes the complexity of what BLDG25 does using immersive motion graphics, scroll effects and parallax infographics to draw the viewer in.
Qualcomm Institute
technology / brand refresh / website
Qualcomm Institute jumpstarts innovation with technology and research
The Qualcomm Institute (QI) is a nonprofit research organization bringing together teams from all different cutting-edge technologies at UC San Diego. Founded in 2000, QI wanted to keep their existing mark, but refresh the visual identity and color palette to feel separate from the University of California’s yellow and blue branding. We started with an updated logo lock-up that feels cleaner, more organized-looking and easier to read.
A visual system of graphic motifs was created using the circle and wave from the QI mark as the main geometry. Various color combinations create hero banners for the website and blog.
Working with the existing UC San Diego brand colors, we focused on the turquoise, stone and cool gray and added teal for a monochromatic look. The feeling is both confident and contemporary.
After an extensive site audit and wireframing phase, we completely redesigned their existing website. The result is well organized, easy to navigate and incorporates the new color palette.
Deliverables:
- Brand Refresh
- Visual System
- Web Design
- Web Development
- Content Creation
Adidas All Day App
fitness / technology / icon design
The All Day app by Adidas uses modern and abstract wellness & fitness icons
The All Day app tracks everything you do throughout the day: wellness, nutrition, movement and rest. With its modern UX design and colorful visual identity, Adidas tasked us with creating icons that were edgy, abstract and that felt cohesive with their trendsetting design.
The idea behind the icons was to depict gestural movements and feelings, versus being literal. The final set is abstract and has fun with simple and modern shapes, yet is rooted in perfect geometry.
App Design by Uncorked Studios
Trunk
technology / brand identity / website
Trunk is a workflow platform that helps companies land code faster
Trunk is a developer workflow platform that simplifies checking, testing, and merging code. We designed a forward-thinking, artful visual identity that depicts the ideas of “master branch” or “merging features” through its use of slinky and trunk-like lines. The end result is sophisticated, polished, exciting and savvy using a style that evokes organic modernism.
The mark was designed to be a simple and abstract depiction of an elephant. The concentric circle geometry from the mark is pulled out and used across the brand identity to evoke data, speed and modernity.
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System
- Graphic Motifs
- Website Design
- Social Media Assets
A landing page and full website mock-ups for info about the new product, pricing plans and platform demos were designed for in-house development.
Indiegogo
technology / brand identity / website
Indiegogo are pioneers in the crowdfunding space with a global reach
In 2012, Indiegogo wanted to take their brand to the next level of polish. Influenced by their brand essence of personal empowerment and global inspiration, we used multi-colored, interwoven shapes to evoke the collaborative and multicultural nature of the platform. All aspects of the visual identity were designed to give Indiegogo an inviting and approachable appeal.
The heart shapes converge toward a center point, symbolizing the passion people have about pursuing and funding their own ideas.
A set of icons in the Indiegogo color palette were created to represent different services or actionable buttons. The website uses a skeuomorphic design style to show unique campaign pages, donation counters and the campaign creation process.
Deliverables:
- Brand Identity
- Brand Guidelines
- Visual System
- Website Design
- Copywriting
Zag Studio
technology / brand identity / website
Zag Studio based in Seattle specializes in Microsoft technologies and coding
Zag needed an identity that would echo their technical prowess and creativity, appealing to both technology directors and app designers. Code elements mixed with nature-based photography gives a technical feeling that sets a tone of trustworthiness and perfectionism, but more importantly, relays the end benefit of Zag’s services – peace of mind.
The “Z” monogram is made out of brackets taken from markup code and is used to create a system of icons representing the end benefit of working with Zag. Nature photography creates an approachable feeling combined with the technical.
A WordPress site combines bright colors and nature photography creating a unique juxtaposition with the detailed code markup. A system of branded images creates a unique look for thumbnail images on Zag’s popular “How To” tech blog.
Kirb parking app
technology / branding / web / print
Kirb is the Los Angeles-based parking app that gives you space
Kirb brings exclusive parking to your favorite LA blocks where you can reserve spaces right from your phone. By refining the “pin” and pulling out the angled “space” from the K, we created a visual system of graphics that stands apart from other parking platforms.
Angled imagery, zig zag shapes, patterns of “spaces” and custom icons combine with clever copy to help distinguish this brand. A sophisticated and confident color palette becomes instantly recognizable as Kirb.
The promotional website uses parallax techniques to showcase the app through a set of 5 screens. Users are invited to get the app or “add a space” to Kirb’s parking network.
Print collateral like MOO business cards, flyers and coupon cards all use the playful design and smart copy to help sell the Kirb app.
