Consumer Goods – TRÜF https://trufcreative.com Fri, 02 May 2025 17:10:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Collective Arts https://trufcreative.com/work/collective-arts/ Sun, 23 Mar 2025 17:00:56 +0000 https://trufcreative.com/?post_type=work&p=9081

Collective Arts AGED RUM

illustration / beverage / packaging

A tropical bottle design for Collective Arts maple syrup barrel-aged rum

Collective Arts wanted to honor the tropical origins of rum itself through art. A modernist wraparound composition of tropical birds, flora, sunrises and sunsets weaves itself around the bottle. As the bottle empties, the artwork reveals itself, becoming a keepsake that any art lover (and cocktail enthusiast) would keep on their top shelf.

Photographs by Steve St. Jean

Specialty Cocktail Recipe :

Apple Maple Dark & Stormy

• 1 oz. Maple Syrup Barrel-Aged Rum
• .05 oz. Maple Syrup
• 1.5 oz. Apple Juice
• 2 oz. Ginger Beer
• Apple slice to garnish

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Thorn & Burrow Wines https://trufcreative.com/work/thorn-burrow-wines/ Tue, 05 Dec 2023 23:03:59 +0000 https://trufcreative.com/?post_type=work&p=6577

Thorn & Burrow Wines

Brand Identity / Illustration

5 bottles of wine with funky label design
3 bottles of white wine with funky label design

Thorn & Burrow Wines embraces the strange

Hand holding wine bottle, arm has tattoos

Thorn & Burrow Wines is a natural wine company located in Vancouver, British Columbia that creates unique and unconventional wine blends found nowhere else. To pair with each blend they wanted creative and offbeat label designs that establish them as visually unique as their wines.

hand holding white wine label, arm has tattoos
3 bottles of white wine with typographic labels

For the whites RG+ and RIES and the F*CK Rosé we created an organic and high-contrast family of custom typographic illustrations.

3 bottles of white wine close up
white wine label designs

For the reds, the duo of Grumpy Cats and a Salty Pirate was used for an edgy, rebellious look that dares the consumer to try what’s inside.

hand holding bottle of shiraz wine, arm has tattoos
2 bottles of red wine with funky label designs
2 messymod label designs
thorn and burrow logo on the back of a wine bottle close up

A T&B monogram was designed to match the creative style for use on the back of all labels and informational materials.

T&B monogram design
3 thorn & burrow corks
thorn and burrow cork

More info about the ecclectic wines:

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Calexo https://trufcreative.com/work/calexo/ Wed, 06 Dec 2023 20:39:00 +0000 https://trufcreative.com/?post_type=work&p=6642

Calexo Cannabis Beverages

packaging design / brand identity

4 striped calexo hemp beverage cans on coral backdrop
4 striped calexo hemp beverage cans on coral backdrop

Calexo brings a smile to your mind in citrus rose or cucumber citron

2 calexo citrus rose hemp beverage cans on coral backdrop

Calexo isn’t just another cannabis beverage, it’s a state of mind. It aims to shift perceptions and preconceived notions through art, flavor and science. Op Art “optical art” is the perfect graphic vehicle to portray this shift in a simple, artful way while avoiding dated cannabis clichés – allowing the consumer to perceive the illusion in the art on their own terms.

grid of striped calexo hemp beverage cans butted up against each other
3 cucumber calexo hemp beverage cans on green backdrop

The new hemp beverage packaging is a 12 oz. can with a striped op-art wrap that continues seamlessly around. The first batch of cannabis-infused beverages were in a 22 oz. bottle with op-art labels. The sun is rising or setting depending on your mood.

3 calexo brown bottles with striped label designs

Capturing the laid-back feeling of the rolling hills, lapping water, brilliant sunsets and desert flora that defines the California and northern Mexico region, we applied a crisp, warm, color palette to both the brand and its unique flavor profiles.

california mexico desert mountains with cactus in the foreground
calexo logotype animation with different colors
calexo packaging design,consumer goods package design,los angeles packaging design
2 brown bottles of calexo cannabis beverage with striped labels
palm trees with sunlight coming through colorized coral and teal

A Brand Styleguide keeps the visual identity cohesive by outlining rules for the logo, typography, color palette and graphic motifs.

calexo brochures stack of 3 with striped cover design
calexo cannabis beverage brochure inside spread mockup
3 bottles of cucumber citron calexo on green backdrop

Deliverables:

  • Brand Identity
  • Brand Guidelines
  • Packaging Design
  • Visual System
3 bottles of calexo cannabis beverage close up on label design

Learn more about Calexo
Read about the design on the Dieline

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DAR Chocolate https://trufcreative.com/work/dar-chocolate/ Wed, 06 Dec 2023 22:31:26 +0000 https://trufcreative.com/?post_type=work&p=6695

DAR Chocolate art bar

consumer goods / illustration

DAR chocolate bar in front of its packaging with 23 design and pieces of chocolate on orange baccground
DAR chocolate bar in front of its packaging with 23 design and pieces of chocolate on orange baccground

DAR Chocolate makes you fall in love with art through their gourmet chocolate

4 bars of DAR chocolate with black and orange illustration on packaging on orange background

DAR Chocolate asked us to create illustrations and custom lettering for their newest art bars:  Wild Orange and Ecuador, both 72% organic and ethically traded. Wild Orange is represented by a typographic ’23 for this year’s special blend. The Ecuador bar’s energetic artwork represents the intensity and hand-made nature of the chocolate.

stack of 5 DAR chocolate bars on orange
4 DAR chocolate bars standing on red backdrop
stack of 5 DAR chocolate bars lined up on orange
grid of chocolate bars on red
3 DAR chocolate bars with hands and eyeball design on red backdrop
close up of spines from DAR chocolate packaging that says "in love with art"
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Red Belly Honey https://trufcreative.com/work/red-belly-honey/ Thu, 07 Dec 2023 23:34:52 +0000 https://trufcreative.com/?post_type=work&p=6788

Red Belly Honey

consumer products / illustration

jar of red belly honey on red backdrop
jar of red belly honey on red backdrop

Red Belly is hemp honey infused by bees, not humans

jar of red belly honey with light shining through glass on red backdrop

Red Belly honey, made by Kitchen Toke, is the only raw hemp honey infused by California honeybees. It’s all-natural, nutrient-rich with CBD and antioxidants. They wanted a bee illustration in our Messymod style that was as unique as their honey, and that worked with their black & red logotype.

jar of red belly honey on red backdrop
bee illustration in red, black and white for red belly honey

The bee bridges the gap between an icon, logo and a piece of art that they can use on their packaging and promotions. Learn more about the redbelly honey products at Kitchen Toke.

red belly honey stickers, round white on red
3 single serving honey paks in a row on red
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600 Grapes https://trufcreative.com/work/600-grapes/ Wed, 27 Dec 2023 22:16:38 +0000 https://trufcreative.com/?post_type=work&p=7678

600 Grapes wine

consumer goods / brand identity

600 Grapes is the everyday wine brand accessible to everyone

600 Grapes is an everyday resource for the everyday person to learn all about wine. The identity needed to telegraph the craft of making wine, while being inviting enough to appeal to everyone. It takes 600 grapes to make a bottle of wine, which was used to design a logo that’s clean and playful creating a bunch of grapes out of the name.

Circles from the logo become graphic motifs for use in various marketing materials. A unique color palette helps classify the different wines.

The brand system extends to a website, an app that pairs wine with the weather, embossed wine bottle tags and a promotional tote bag.

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LOQL Cannabis Extracts https://trufcreative.com/work/loql-cannabis-extracts/ Fri, 15 Dec 2023 18:41:33 +0000 https://trufcreative.com/?post_type=work&p=7336

LOQL Cannabis Extracts

consumer goods / packaging design

LOQL Cannabis extracts spread wellness and healing one drop at a time

LOQL Cannabis Extracts specialize in organic, solvent-free, locally grown medicinal products. From pain and inflammation to better sleep and mood elevation – safe, targeted relief is always LOQL. The bold brand mark is based on the Hamsa, an ancient hand symbol used for protection and health.

Custom gradients help set a mood for each type of CBD:THC ratio and are meant to evoke a feeling rather than a specific depiction. The benefits and pyschoactivity vary from ratio to ratio and whether the main flower being used is indica, sativa or a hybrid combination.

Simple, color-coded brochures were designed to quickly instruct consumers on safe, optimal dosing. The liquid dropper from the mark is used as a motif in the dosing infographic.

A playful, secondary system of Illustrations were created for use on swag like clothing, stickers, totes and shopping bags. The artwork uses elements from the main mark mixed with other mystical symbolism to evoke “protection”.

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Target https://trufcreative.com/work/target/ Mon, 11 Dec 2023 19:32:33 +0000 https://trufcreative.com/?post_type=work&p=7017

Target In-Store Mural

arts & media / illustration

2 illustrations side-by-side, one of ocean, mountains and sunset and one of Tower 20 at Santa Monica beach
2 illustrations side-by-side, one of ocean, mountains and sunset and one of Tower 20 at Santa Monica beach

Target in Santa Monica wanted an art mural with a local vibe for their new store

mural on white brick wall mock-up with whales, sailboats, fish, surfboards, beach umbrellas and palm trees in red and black

Target commissioned us to design a large-scale mural to be featured at their new Santa Monica, CA retail store in the old Fred Segal space. The proposed concepts are centered around the concepts of the “feeling” of Santa Monica and Southern California – the ocean, animal life, activities, mountains and views.

mural on white brick wall mock-up with whales, sailboats, fish, surfboards, beach umbrellas and palm trees in red and black
mural on white brick wall mock-up with whales, sailboats, fish, surfboards, beach umbrellas and palm trees in red and black
interlocking mosaic mural illustration with whales, sailboats, fish, surfboards, sun set, pelicans, birds and palm trees in red and black and pale blue on cream
interlocking mosaic mural illustration with whales, sailboats, fish, surfboards, sun set, pelicans, birds and palm trees in red and black and pale blue on brick building

Staying away from postcard clichés and location-specific icons like the Santa Monica Pier and surfing/skating stuff, this look appeals more to real local, artsy sensibilities.

Triptych illustrations: left has flora curving over ocean and sun, center has mountains and ocean with sunset and birds, right is the beach with Tower 20 in Santa Monica with dark swirly sky
Triptych illustrations: left has flora curving over ocean and sun, center has mountains and ocean with sunset and birds, right is the beach with Tower 20 in Santa Monica with dark swirly sky on brick building
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