Arts & Media – TRÜF https://trufcreative.com Thu, 20 Feb 2025 19:53:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 OK Go https://trufcreative.com/work/ok-go/ Sat, 15 Feb 2025 23:13:35 +0000 https://trufcreative.com/?post_type=work&p=8979

OK Go Lyric Video

Illustration / Animation / Music

Lyric Video for a new song by OK Go

A Good, Good Day At Last by OK Go is about moving from darkness into light; from despair into hope. In this lyric video, illustrated by Adam G, dark and ominous artwork sets the scene of uncertainty and angst as the story transitions into something more colorful, vibrant and celebratory, becoming a good, good day at last.

Sound On! We used original illustrations with our custom Modwood typeface and tied the pieces together using an AI transition tool, creating an optimistic and psychedelic experience.

Watch on OK Go‘s YouTube

Photo of OK Go by Piper Ferguson

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Two Moons Music Hall https://trufcreative.com/work/two-moons-music-hall/ Wed, 31 Jul 2024 22:46:13 +0000 https://trufcreative.com/?post_type=work&p=8767

Two Moons Music Hall

Arts & Media / Brand Identity

Two Moons is Denver’s new hotspot for live music and craft cocktails.

Two Moons Music Hall is a live music venue located in River North Arts District (RiNo) in Denver, CO. Pearl Street Hospitality transformed this former warehouse into a relaxed music lounge offering craft cocktails, coffee, light bites and featuring a diverse array of local indie artists all week long.

The brand identity features a stylized, modernist mark where two moons become one. Supporting graphics, patterns and fine art prints were also created to compliment the visual look for use on the menus, website and announcements.

Photography by Shawn Campbell

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Akris https://trufcreative.com/work/akris/ Mon, 26 Feb 2024 18:13:43 +0000 https://trufcreative.com/?post_type=work&p=8319

Akris punto resort 24

fashion / illustration

two brunette models wearing dresses with bird prints and a blonde model with glasses wearing a black flamingo cardigan and denim skirt.
brunette model wearing a red dress with bird print

Akris Punto‘s playful prints and knitwear featuring our bird illustrations

woman wearing a red silk shirt with white flamingos tucked into jeans

Akris is an international fashion house based in Switzerland that collaborated with us for their Akris Punto Resort 24 line. Pelican, Crows and Flamingo illustrations in our messymod style were turned into patterns printed on a collection of styles and on various luxury fabrics like poplin, viscose, georgette, and silk. Cashmere sweaters with bird appliqués and embroidered dresses round out the collection.

red haired woman wearing a red dress with close up on a bow tie with orange and black bird pattern
stylized red and black pelican illustration
red haired woman wearing a shirt with red and orange pelican pattern
brunette model wearing a red dress and black heels with orange and black bird pattern
red haired woman wearing a cream cashmere sweater with black crows applique design
stylized black and red illustration of crows stacked along thin legs
red haired woman close up wearing an olive shirt with zipper front and black and blue crows pattern
red haired woman close up wearing an olive green dress with crows pattern embroidery and red lipstick
akris punto,messymod,messymod illustrations,akris punto bird prints
red haired woman with red lipstick and hand on hip wearing a cobalt blue shirt dress with crows pattern in black, white
brunette woman full body wearing a pussy bow blouse and skirt in navy blue with crows pattern in black, white
red haired woman with red lipstick wearing a pussy bow blouse and skirt in navy blue with crows pattern in black, white
red haired woman with red lipstick wearing a red mock turtleneck sweater with white flamingos
stylized black and red flamingo with very thin lines as legs
woman wearing a red silk shirt with white flamingos tucked into jeans
blonde woman with glasses wearing a black cardigan with red flamingos and a denim skirt
red haired woman close up wearing a black tunic with red flamingos
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Los Angeles Times https://trufcreative.com/work/los-angeles-times/ Sat, 09 Dec 2023 22:03:27 +0000 https://trufcreative.com/?post_type=work&p=6930

Los Angeles Times 101 Best List

branding / illustration

la times 101 best restaurants list magazine cover on red backdrop
la times 101 best restaurants list magazine cover on red backdrop

Los Angeles Times 101 Best Restaurants in LA List is Delicious

los angeles times 101 best restaurants in LA logo with funky 101 in red and black

The Los Angeles Times asked us to design the visual identity for their annual 101 Best Restaurants list curated by restaurant critic Bill Addison. This year’s theme was “The Art of Food” which celebrates chefs as artists and focuses on their craft. We wanted to echo the idea of artistry and imagination through playful typography, icons and graphics and carry that theme through all print and digital materials and the live event itself.

los angeles times newspaper with 3 101 best list magazines fanned out on red backdrop

The 101 Best List can be viewed as an interactive microsite on the LA Times website, as well as a print magazine with three different covers arriving in that Sunday’s paper.

la times 101 best restaurants list magazine cover on red backdrop
3 101 best restaurants magazines fanned out on red backdrop
101 best restaurants list magazine open to table of contents with hand
101 best restaurants list magazine open to number 1 spread with hand
101 best restaurants list magazine open to number 10 restaurant with hand
101 best restaurants magazine open to spread with food and details for numbers 41 to 43
101 best restaurants magazine open to spread with food and details for numbers 85 to 88
101 best list hall of fame logo with 101 surrounded by a wreath
white fork, knife and spoon icons with red dots on black background

Icons of a cocktail, fork, knife and spoon in the same Messymod illustration style were used for signage at the food event. And as a little surprise, they distinguish each of the 3 magazine cover spines.

stack of black spines of la times 101 best magazines on red backdrop
black funky numbers 0 to 9 designs in 2 rows on cream
black funky numbers 0 to 9 designs interlocking into one design on cream
la times food launch party with crowd of people and signage
los angeles times 101 dimensional signage outside the launch party event

Creative Director: Amy King
Design Director:  Taylor Le
Art Director:  Kay Scanlon
Motion Design:  Li Anne Liew
Photographers:  Mariah Tauger, Ricardo DeAratanha, Myung J. Chun, Kirk McKoy, Calvin B. Alagot, Jay L. Clendenin, Dania Maxwell, Christina House, Stephanie Breijo, Ron De Angelis, Shelby Moore, Silvia Razgova, Annie Noelker, Yasara Gunawardena, Dylan + Jeni, Carter Hiyama, Katrina Frederick

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Art of Play edition 2 https://trufcreative.com/work/art-of-play-vol-2/ Wed, 06 Dec 2023 19:19:21 +0000 https://trufcreative.com/?post_type=work&p=6615

Art of Play edition 2 x TRÜF

illustration / packaging design

ace of spades balancing on 2 black circles red background
art of play messymod cards volume 2 ace of spades

A 2nd edition of Messymod playing cards from Art of Play x TRÜF

art of play messymod cards set up of boxes and cards front and back

We were thrilled to learn that our first edition of Messymod Playing Cards were so popular they sold out. We collaborated with Art of Play for a new, second edition with a new box and back design. Keeping the same Messymod theme for the cards themselves, we created a package with even more elaborate and high-end touches including red foil, hits of silver foil and embossed red elements.

close up of messymod vol 2 cards with red and silver foil on black
art of play,playing cards design,messymod playing cards

Art of Play x Messymod playing cards available as an Art + Play Bundle in our messymod shop. Get a deck bundled with a fine art print of your choice of King, Queen, Jack or Ace.

messymod playing cards box balancing on small mouths and circles
king of diamond playing card resting on a knife with circles and black background
messymod playing cards box on red
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Optimist https://trufcreative.com/work/optimist/ Thu, 07 Dec 2023 00:23:31 +0000 https://trufcreative.com/?post_type=work&p=6711

Optimist films

film production / brand identity

honduran girl smiling with hands in mouth in front of blue wall with optimist logo on image
honduran girl smiling with hands in mouth in front of blue wall with optimist logo on image

Optimist travels the world making non-profit films with impact

white square optimist logo on black

Formerly Living on One, these LA-based filmmakers create character-driven documentaries exploring complex issues through human stories and new perspectives. They changed their name and wanted an identity that felt modern, clean and instantly recognizable as an Optimist film. The word Optimist is stacked to look like its rising inside a simple square.

animation of optimist logo as vessel for various imagery from their films
honduran woman doctor standing outside by lake with mountain in red dress

Video Branding was important to create a distinctive look for their content. The white logo was applied as a bug in the corner of all of their social media videos and theatrical films, as well as a clean and legible caption style using the same Gotham font.

ocean waves blue and green with white splash
asian woman wearing a light blue optimist shirt with square outline optimist logo on top

A branded visual design for Instagram is instantly recognizable as Optimist. Using quotes and aspirational words, we paired their photography with clean typography, and a supporting color palette and used square and circle motifs to highlight the message.

grid of 12 different square instagram post designs using brand colors black, light blue, orange and gray with inspirational quotes, the optimist logo and various imagery from their films
black and white image in desert with man walking at the peak of a sand hill leaving footprints
solid white optimist logo over ocean at sunset image

Deliverables:

  • Brand Identity
  • Brand Guidelines
  • Video Branding
  • Social Media Assets
  • Business Cards
  • Promotional Swag
4 business cards with various color combinations for optimist films
optimist films brand identity,optimist films visual design
optimist business card front and back on blue
black optimist tee shirt and white tote bag with black logo
young blond woman wearing a white tee shirt with orange optimist logo in front of a graffiti wall

Brand Styleguide outlines rules and guidelines for the logo, color palette, typography and graphics. The in-house content team will use this to create branded social media posts for a cohesive look.

optimist brand styleguide pages
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Demarest https://trufcreative.com/work/demarest/ Wed, 13 Dec 2023 21:32:10 +0000 https://trufcreative.com/?post_type=work&p=7196

Demarest production

arts & media / brand identity / print

Demarest empowers great ideas in film and technology to deliver content

Demarest is a unique film and television production company that also invests in technologies that create and deliver premium content across all mediums. They wanted to remove the “films” from their name and redesign their identity to better reflect their innovative business model.

The mark is composed of bisected circles that echo the letter “D”, creating an innovative wave pattern that’s full of motion and energy reminiscent of light refracting on dark water.

The name Demarest means “of the swamp” in French. Images of water and nature combined with pattern motifs evoke a mysterious place where ideas are born. Moody images help bring a responsive WordPress site to life.

Deliverables:

  • Brand Identity
  • Brand Styleguide
  • Website Design
  • Business Cards
  • Content Creation

We designed dark and mysterious business cards for the team. Cards are printed using duplexed French Muscletone stock with black foil embossed on the front and silkscreened pale gray ink on the back.

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Bluegiant https://trufcreative.com/work/bluegiant/ Fri, 29 Dec 2023 23:47:53 +0000 https://trufcreative.com/?post_type=work&p=7826

Bluegiant productions

media / brand identity / web / print

bluegiant team of 12 people wearing astronaut costumes
bluegiant team of 4 people wearing astronaut costumes

Bluegiant productions gets a stellar and polished Mid-century modern rebrand

bluegiant logo composed of 3 triangles and a circle

As one of many LA-based film production companies, Bluegiant wanted to stand out and show their stylish and creative side. The proposed identity evokes a Mid-century modern style with geometric shapes harnessing a “blue giant” star. The look and feel combines black, dark colors and cyan with outer space, astronauts and vintage spaceship imagery that evokes style and charm.

bluegiant logo lockup gray on black
bluegiant posters in black and cyan using big logo on bottom
bluegiant logo motif overlaps black and white women image
louboutin on a vespa behind the bluegiant logo

Deliverables:

  • Brand Identity
  • Visual System
  • Print Collateral Design
  • Web Design
  • Web Development
  • Content Creation
dark black spaceship with cyan headline
vintage photo of a crowd watching an eclipse with special sunglasses
dark gray and cyan pattern made out of the bluegiant logo
bluegiant business cards in a grid with various patterns
close up of business cards
bluegiant,Los angeles film production,film production website design

A set of 12 patterns made out of circles and triangles taken from the main mark were printed on Luxe MOO business cards for the entire team. Letting clients choose their own design becomes a fun conversation starter.

2 rows of stacked business cards showing 10 different front designs

Bluegiant ran with our creative direction idea for a team photoshoot by wearing vintage astronaut suits to show everyone’s personality. Zoom out and zoom in shots were used for the people page on the website.

bluegiant team 8 people wearing astronaut suits with helmets

A brochure site showcases Bluegiant’s work with fun animations, edgy copy, a video reel and space-related imagery throughout.

bluegiant website design home page
bluegiant website design people page
bluegiant mobile website screens inside iphones
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Soren West https://trufcreative.com/work/soren-west/ Thu, 14 Dec 2023 20:39:16 +0000 https://trufcreative.com/?post_type=work&p=7273

Soren West productions

arts & media / brand identity / print

red overlay woman by window blinds soren west hero image
red overlay woman by window blinds soren west hero image

Soren West creates experiential content, immersive events and entertainment

soren west white logo on red

Soren produces immersive events and visual experiences, and manages a roster of creative directors and technology artists that are pioneering experiential brand communications for big brands. Soren’s brand identity is as unique and playful as his roster of artists, starting with an artistic “S” monogram made out of quarter circles that connect in different ways.

red soren west logo on deep red
close up of soren west business cards on red backdrop

Quarter circles from the wordmark are always moving and create a “messy modernism” visual style. Patterns are creative and versatile, with endless animation and collateral possibilities. A series of business cards cleverly uses different designs that become a conversation starter in meetings.

set of 8 business card designs using quarter and half circles
closeup of 4 business card designs using quarter and half circles
overhead shot of 4 business card designs using quarter and half circles on gray
grid of lined up soren west business cards with red and gray dot pattern
10 circles with patterns made out of soren west logo
soren west S monogram animation, white on red
3 coffee cup designs with soren west patterns in red, black and gray on red
soren west business card front and back on red backdrop

Deliverables:

  • Brand Identity
  • Brand Guidelines
  • Visual System
  • Website Design
  • Web Development
  • Print Collateral
soren west website home page
soren west website logo animation screen

Shortly after the single page website went live we created a brochure site to help establish Soren West as a new production company. The half circle patterns were animated as thin lines to create an experience as unique as his projects.

soren west website artist list on pattern
soren west website artist list navigation with red side menu
soren west website artist list image
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Art of Play https://trufcreative.com/work/art-of-play/ Sun, 10 Dec 2023 17:18:34 +0000 https://trufcreative.com/?post_type=work&p=6957

Art of Play x TRÜF

illustration / packaging design

Art of Play x TRÜF = a weird, reimagined deck of Messymod Playing Cards

We collaborated with Art of Play, makers of some of the finest playing cards in the universe, to bring you one strange deck. These cards feature a completely custom design in typical Messymod fashion which can be described as minimal, modern, graphic, quirky, stylized, grotesque, delightful and just plain weird.

We designed this deck so that each card has its own presence and personality, making them ideal pieces of artwork that can stand on their own. Each card has patterns of suits within suits for endless fun while still being recognizable.

Packaged in a premium letterpress-printed tuck box both inside and out. Printed by the U.S. Playing Card Co. on Art of Play’s trademark thin stock preferred by expert cardists. Available in our messymod shop as an Art + Play bundle.

All photographs courtesy of Art of Play and Pablo Frey.

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