Work – TRÜF https://trufcreative.com Fri, 02 May 2025 17:10:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 Collective Arts https://trufcreative.com/work/collective-arts/ Sun, 23 Mar 2025 17:00:56 +0000 https://trufcreative.com/?post_type=work&p=9081

Collective Arts AGED RUM

illustration / beverage / packaging

A tropical bottle design for Collective Arts maple syrup barrel-aged rum

Collective Arts wanted to honor the tropical origins of rum itself through art. A modernist wraparound composition of tropical birds, flora, sunrises and sunsets weaves itself around the bottle. As the bottle empties, the artwork reveals itself, becoming a keepsake that any art lover (and cocktail enthusiast) would keep on their top shelf.

Photographs by Steve St. Jean

Specialty Cocktail Recipe :

Apple Maple Dark & Stormy

• 1 oz. Maple Syrup Barrel-Aged Rum
• .05 oz. Maple Syrup
• 1.5 oz. Apple Juice
• 2 oz. Ginger Beer
• Apple slice to garnish

]]>
OK Go https://trufcreative.com/work/ok-go/ Sat, 15 Feb 2025 23:13:35 +0000 https://trufcreative.com/?post_type=work&p=8979

OK Go Lyric Video

Illustration / Animation / Music

Lyric Video for a new song by OK Go

A Good, Good Day At Last by OK Go is about moving from darkness into light; from despair into hope. In this lyric video, illustrated by Adam G, dark and ominous artwork sets the scene of uncertainty and angst as the story transitions into something more colorful, vibrant and celebratory, becoming a good, good day at last.

Sound On! We used original illustrations with our custom Modwood typeface and tied the pieces together using an AI transition tool, creating an optimistic and psychedelic experience.

Watch on OK Go‘s YouTube

Photo of OK Go by Piper Ferguson

]]>
UC Irvine https://trufcreative.com/work/uc-irvine/ Tue, 03 Dec 2024 19:47:21 +0000 https://trufcreative.com/?post_type=work&p=8923

UC Irvine School of Humanities

banner campaign / print design

A Modernist Banner Campaign for the UC Irvine School of Humanities Campus

UC Irvine School of Humanities wanted something artful and unique for their 2024/2025 campus banner campaign that differentiated them from all the other schools. Using an “Imagination in _” device we designed 16 vertical banners each with their own topic and modernist illustration representing various Humanities studies and wayfinding. Utilizing their updated brand identity and color palette, the visually striking banners help engage and guide both students and visiting parents on campus.

The Role of Imagination is the concept behind the campaign. Each banner is artfully abstract and invites the viewer to engage their imaginations beyond what they’re seeing.

Supporting motifs made of various geometric configurations were used to create social media posts, indoor signage, and wayfinding banners that help designate buildings on campus.

]]>
Adobe https://trufcreative.com/work/adobe/ Mon, 21 Oct 2024 18:52:37 +0000 https://trufcreative.com/?post_type=work&p=8852

Adobe Splash Screen

Technology / Illustration

A Unique Splash Screen for Adobe Illustrator 2025

What can you “Dream Up” using the new Adobe Illustrator? “Weird Fishes” was created for the Adobe Illustrator 2025 splash screen you see when starting up the app. The artwork’s goal was to showcase a myriad of Illustrator tools and styles from typography to 3D materials, all while maintaining Adam G’s minimalist and quirky illustration style.

The process of making “Weird Fishes” from hand-drawn sketch to final art in 90 seconds.

Adobe even made this beautiful 12″ x 12″ pillow using the art. Available for sale in the Adobe Store.

]]>
Two Moons Music Hall https://trufcreative.com/work/two-moons-music-hall/ Wed, 31 Jul 2024 22:46:13 +0000 https://trufcreative.com/?post_type=work&p=8767

Two Moons Music Hall

Arts & Media / Brand Identity

Two Moons is Denver’s new hotspot for live music and craft cocktails.

Two Moons Music Hall is a live music venue located in River North Arts District (RiNo) in Denver, CO. Pearl Street Hospitality transformed this former warehouse into a relaxed music lounge offering craft cocktails, coffee, light bites and featuring a diverse array of local indie artists all week long.

The brand identity features a stylized, modernist mark where two moons become one. Supporting graphics, patterns and fine art prints were also created to compliment the visual look for use on the menus, website and announcements.

Photography by Shawn Campbell

]]>
Akris https://trufcreative.com/work/akris/ Mon, 26 Feb 2024 18:13:43 +0000 https://trufcreative.com/?post_type=work&p=8319

Akris punto resort 24

fashion / illustration

two brunette models wearing dresses with bird prints and a blonde model with glasses wearing a black flamingo cardigan and denim skirt.
brunette model wearing a red dress with bird print

Akris Punto‘s playful prints and knitwear featuring our bird illustrations

woman wearing a red silk shirt with white flamingos tucked into jeans

Akris is an international fashion house based in Switzerland that collaborated with us for their Akris Punto Resort 24 line. Pelican, Crows and Flamingo illustrations in our messymod style were turned into patterns printed on a collection of styles and on various luxury fabrics like poplin, viscose, georgette, and silk. Cashmere sweaters with bird appliqués and embroidered dresses round out the collection.

red haired woman wearing a red dress with close up on a bow tie with orange and black bird pattern
stylized red and black pelican illustration
red haired woman wearing a shirt with red and orange pelican pattern
brunette model wearing a red dress and black heels with orange and black bird pattern
red haired woman wearing a cream cashmere sweater with black crows applique design
stylized black and red illustration of crows stacked along thin legs
red haired woman close up wearing an olive shirt with zipper front and black and blue crows pattern
red haired woman close up wearing an olive green dress with crows pattern embroidery and red lipstick
akris punto,messymod,messymod illustrations,akris punto bird prints
red haired woman with red lipstick and hand on hip wearing a cobalt blue shirt dress with crows pattern in black, white
brunette woman full body wearing a pussy bow blouse and skirt in navy blue with crows pattern in black, white
red haired woman with red lipstick wearing a pussy bow blouse and skirt in navy blue with crows pattern in black, white
red haired woman with red lipstick wearing a red mock turtleneck sweater with white flamingos
stylized black and red flamingo with very thin lines as legs
woman wearing a red silk shirt with white flamingos tucked into jeans
blonde woman with glasses wearing a black cardigan with red flamingos and a denim skirt
red haired woman close up wearing a black tunic with red flamingos
]]>
Houlihan Lokey https://trufcreative.com/work/houlihan-lokey/ Mon, 25 Mar 2024 19:16:20 +0000 https://trufcreative.com/?post_type=work&p=8460

Houlihan Lokey

financial / visual system / web design

Houlihan Lokey is a global investment bank with a modern edge

Houlihan Lokey is a leading global investment bank with expertise in mergers & acquisitions. Working with their existing logo we created a visual design system with a vast library of graphic motifs and applications. Clean, modern graphics pair nicely with images of their worldwide locations. The dynamic and flexible system works across all marketing touchpoints from the website to social media.

Shapes found inside the “trinity” globe were used to create flowing waves, currents, halftone patterns and geometric and dimensional motifs. By using the DNA from the logo itself, the visual identity feels like a cohesive system and creates an abstract depiction of intangible financial concepts.

Using Houlihan Lokey’s existing brand color palette, we extended it by adding tints of the primary colors. Seen in the various graphic motifs and gradients, it helps create a depth and sophistication to their otherwise corporate colors.

The visual system allows for endless ways of combining the design elements in unique ways so that any piece of corporate communication looks and feels like it comes from Houlihan Lokey.

LinkedIn is the primary social media platform Houlihan Lokey uses for posting news. We created a library of custom, branded posts for various things like deal announcements, market report downloads and new hires around the globe.

Nature photography of mountains, bridges, roads, oceans and rivers are a great way to illustrate the ideas of global market fluctuations and increasing wealth. It’s also a nice juxtaposition to the clean lines of data charts and M&A bank information.

Working with Houlihan Lokey’s in-house developers, we designed the website to combine the graphics and majestic imagery to present their detailed information and global rankings charts in a clean, concise way that’s easy to navigate.

Deliverables:

  • Visual Design System
  • Extended Color Palette
  • Website Design
  • Social Media Design
  • Collateral Design
]]>
Thorn & Burrow Wines https://trufcreative.com/work/thorn-burrow-wines/ Tue, 05 Dec 2023 23:03:59 +0000 https://trufcreative.com/?post_type=work&p=6577

Thorn & Burrow Wines

Brand Identity / Illustration

5 bottles of wine with funky label design
3 bottles of white wine with funky label design

Thorn & Burrow Wines embraces the strange

Hand holding wine bottle, arm has tattoos

Thorn & Burrow Wines is a natural wine company located in Vancouver, British Columbia that creates unique and unconventional wine blends found nowhere else. To pair with each blend they wanted creative and offbeat label designs that establish them as visually unique as their wines.

hand holding white wine label, arm has tattoos
3 bottles of white wine with typographic labels

For the whites RG+ and RIES and the F*CK Rosé we created an organic and high-contrast family of custom typographic illustrations.

3 bottles of white wine close up
white wine label designs

For the reds, the duo of Grumpy Cats and a Salty Pirate was used for an edgy, rebellious look that dares the consumer to try what’s inside.

hand holding bottle of shiraz wine, arm has tattoos
2 bottles of red wine with funky label designs
2 messymod label designs
thorn and burrow logo on the back of a wine bottle close up

A T&B monogram was designed to match the creative style for use on the back of all labels and informational materials.

T&B monogram design
3 thorn & burrow corks
thorn and burrow cork

More info about the ecclectic wines:

]]>
Los Angeles Times https://trufcreative.com/work/los-angeles-times/ Sat, 09 Dec 2023 22:03:27 +0000 https://trufcreative.com/?post_type=work&p=6930

Los Angeles Times 101 Best List

branding / illustration

la times 101 best restaurants list magazine cover on red backdrop
la times 101 best restaurants list magazine cover on red backdrop

Los Angeles Times 101 Best Restaurants in LA List is Delicious

los angeles times 101 best restaurants in LA logo with funky 101 in red and black

The Los Angeles Times asked us to design the visual identity for their annual 101 Best Restaurants list curated by restaurant critic Bill Addison. This year’s theme was “The Art of Food” which celebrates chefs as artists and focuses on their craft. We wanted to echo the idea of artistry and imagination through playful typography, icons and graphics and carry that theme through all print and digital materials and the live event itself.

los angeles times newspaper with 3 101 best list magazines fanned out on red backdrop

The 101 Best List can be viewed as an interactive microsite on the LA Times website, as well as a print magazine with three different covers arriving in that Sunday’s paper.

la times 101 best restaurants list magazine cover on red backdrop
3 101 best restaurants magazines fanned out on red backdrop
101 best restaurants list magazine open to table of contents with hand
101 best restaurants list magazine open to number 1 spread with hand
101 best restaurants list magazine open to number 10 restaurant with hand
101 best restaurants magazine open to spread with food and details for numbers 41 to 43
101 best restaurants magazine open to spread with food and details for numbers 85 to 88
101 best list hall of fame logo with 101 surrounded by a wreath
white fork, knife and spoon icons with red dots on black background

Icons of a cocktail, fork, knife and spoon in the same Messymod illustration style were used for signage at the food event. And as a little surprise, they distinguish each of the 3 magazine cover spines.

stack of black spines of la times 101 best magazines on red backdrop
black funky numbers 0 to 9 designs in 2 rows on cream
black funky numbers 0 to 9 designs interlocking into one design on cream
la times food launch party with crowd of people and signage
los angeles times 101 dimensional signage outside the launch party event

Creative Director: Amy King
Design Director:  Taylor Le
Art Director:  Kay Scanlon
Motion Design:  Li Anne Liew
Photographers:  Mariah Tauger, Ricardo DeAratanha, Myung J. Chun, Kirk McKoy, Calvin B. Alagot, Jay L. Clendenin, Dania Maxwell, Christina House, Stephanie Breijo, Ron De Angelis, Shelby Moore, Silvia Razgova, Annie Noelker, Yasara Gunawardena, Dylan + Jeni, Carter Hiyama, Katrina Frederick

]]>
Art of Play edition 2 https://trufcreative.com/work/art-of-play-vol-2/ Wed, 06 Dec 2023 19:19:21 +0000 https://trufcreative.com/?post_type=work&p=6615

Art of Play edition 2 x TRÜF

illustration / packaging design

ace of spades balancing on 2 black circles red background
art of play messymod cards volume 2 ace of spades

A 2nd edition of Messymod playing cards from Art of Play x TRÜF

art of play messymod cards set up of boxes and cards front and back

We were thrilled to learn that our first edition of Messymod Playing Cards were so popular they sold out. We collaborated with Art of Play for a new, second edition with a new box and back design. Keeping the same Messymod theme for the cards themselves, we created a package with even more elaborate and high-end touches including red foil, hits of silver foil and embossed red elements.

close up of messymod vol 2 cards with red and silver foil on black
art of play,playing cards design,messymod playing cards

Art of Play x Messymod playing cards available as an Art + Play Bundle in our messymod shop. Get a deck bundled with a fine art print of your choice of King, Queen, Jack or Ace.

messymod playing cards box balancing on small mouths and circles
king of diamond playing card resting on a knife with circles and black background
messymod playing cards box on red
]]>